60% of Consumers Won’t Shop from SMB Websites that Seem Outdated or Neglected

web-design-concept

Business owners have known for generations that a good reputation is essential for a successful business. Traditionally, this has been done by having fair pricing, good customer service, etc. And while these things still matter in 2017, there’s something else that consumer consider when choosing a business: the company’s website. A recent study found that first impressions and a company’s reputation can be hurt by an out of date website. Just as a business’s sign, store front and cleanliness influence … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Web Design

Google Provides Tips To Avoid Breaches for #NoHacked Campaign

cyber-security

Internet security for websites is an important topic for business owners and the consumers who visit their sites. Security breaches on websites are an almost daily occurrence in the news and consumers are vastly more aware that even small sites with lax security could lead to major headaches for their private and financial data. A recent study found that 90 percent of consumers in the U.S. and the U.K. were worried about online security. To help assuage these fears, Google … Continue reading

Posted on by Peter Roesler Category: Google, In the News, Marketing Research, Marketing Tips and Tricks, Web Design

Study Finds Consumers Care More About Star Ratings Than Review Content

online-reviews

The internet provides consumers with access to a wider selection of products and information than ever before. However, there is far too much information available for consumers to read everything. If someone were to print out all the reviews and comments from the average Amazon listing, it would be several pages of reading. A recent study analyzed how consumers deal with the deluge of review information and found the answer was simple, many consumers are just skimming. According to a … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks, Web Design

Why It’s Time to Abandon Your Flash Website

web-design

As discussed in another article on this site, a study showed that using Adobe Flash in PPC ads cost advertisers billions in ads that can’t be viewed on mobile devices. The situation has become worse for the software platform in the past few weeks. Several tech giants have moved away from supporting Flash and it seems the end is near for the platform. This article will discuss the recent developments regarding Adobe Flash and why business owners should make sure … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Web Design

Google Launches Free Content Suggestion Tool for AdSense Publishers

Ad-Sense-MatchedContent

For websites with a large amount of content, getting a visitor to the site is only half the battle. There are probably multiple pages that have information of interest to reader and it can be difficult to direct people to this content. To help alleviate the problem, Google has introduced a new feature for some AdSense publishers that will recommend content from the site to the visitors for free. “Today we’re introducing Matched content, a free content recommendation tool for … Continue reading

Posted on by Peter Roesler Category: Google, In the News, Internet Marketing, Web Design

Google Gives More Detail on Mobile Friendly Label Update

Google-Mobile

In less than 30 days, mobile search on Google will get a huge makeover and business owners need to be ready. Starting April 21st, Google will begin labeling some sites in mobile search as “mobile-friendly”. As we covered when the label was still being tested, this change can have a huge effect on the traffic some websites receive. In recent statements, Google has clarified how this change is going to take place. The mobile-friendly algorithm update is a major change … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Mobile Marketing, Search Engine Optimization, SEO Tips and Tricks, Web Design

Microsoft to Retire Internet Explorer Browser Brand

Internet-Explorer-11

Just like Coolio, Frazier, and Boyz II Men, Microsoft’s Internet Explorer is something that was hot in 1995 that isn’t so hot in 2015. Despite Microsoft’s best efforts to revive this early staple of the internet, they were unable to return Internet Explorer to its former glory. Microsoft appears to have given up on the Internet Explorer brand and retire the browser when Windows 10 is released later this year. Though it may not matter much to individual consumers, retiring … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Web Design

Advertiser Survey Suggests Images Better at Driving Engagement than Text

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For SEO and internet marketing purposes, the content on a website is one of the most important factors that determines the success or failure of a campaign. No matter how people get to a site, it’s the things they read and see while on the site that will convince them to take action with the business. Good written content is essential, but a recent survey of advertising executives suggests that good imagery may be slightly more important. Recently, TripleLift surveyed … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Web Design

Why Every Ecommerce Site Needs Live Chat

digital-marketing

Providing good customer service is essential for any retailer, whether they’re online or an in-store location. No matter how good the prices are or how easy-to-use the interface is on an ecommerce website, customers will have questions they want to have answered immediately before they move on to the checkout process. Customer service hotlines, FAQ sections, and contact forms are effective ways to help consumers online, but a growing body of research suggests that using live chat is a great … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Web Design

More Business Professionals Building Their Brand With Personal Websites

web-content

Most business owners think of a website as a way to promote their company to the outside world. That’s certainly true but a website can promote more than just a business. More people are using their website to promote themselves and it has been very useful. A recent study has shown the value of personal websites for business owners and employees alike. This article will discuss how a personal website can improve the way people view business owners. For many … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Web Design