Google Drops “Mobile-Friendly” Label; Plans New Penalties for “Intrusive Interstitials”

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For more than a year, Google has been increasing its focus on providing satisfying mobile experiences for people who are searching from a smartphone or tablet. They launched a new algorithm that rewarded mobile friendly pages and even included a label for on mobile search results for mobile friendly pages. Google isn’t backing away from this push toward mobile. They recently announced several major changes to mobile SEO. First, Google plans to drop the “mobile-friendly” label from search results. However, … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Study Shows 74% of US Small Business Don’t Have E-Commerce

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The internet has become such a ubiquitous part of everyday life, that people expect to find websites for just about anything. That’s why most business owners are aware that a web presence of some sort is needed to help attract potential customers. However, new research shows that majority of small businesses in the U.S. lack an e-commerce website where customers can buy items online. According to SurePayroll’s latest Small Business Scorecard, just over a quarter (26 percent) of small businesses … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Facebook to Expand Instant Articles to All Publishers in April

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As more people turn to the internet as their primary source for news and information, content has become more important than ever for driving traffic and keeping visitors interested. Realizing that cat pictures are no longer the future of the internet, Facebook will soon expand access its new content publishing tool. Once available to a few select publishers, Facebook will open up its Instant Articles feature to everyone in April. The social media giant made the announcement yesterday as part … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Google Updates Google My Business App for Marketers

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Google is a very large company and has a wide array of services that are useful for businesses and consumers. While some get used more than others, almost every business should have a Google My Business account. The service for providing information about a business to consumers also helps improve a company’s presence on Google Maps. Google has announced updates to the Google My Business app to make it easier for business owners to manage their profiles on the go. … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Twitter Expands Off-Twitter Audience Targeting to All Advertisers

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One of the benefits of using social media for paid advertising is that social networks have a tremendous amount of data on what their users like and engage with. Properly leveraged, that data can lead to far more effective and targeted advertising campaigns than were previously possible using traditional methods. Facebook was the first to take this usefulness to the next level by using their advertising data to place ads on sites and apps other than Facebook. Now, Twitter is … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Study Shows that Personalization Can Dramatically Improve Email Open Rates

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Every day, people open their email inboxes to find dozens or hundreds of messages from marketers and advertisers who want their attention. Many think that such an overused tactic could hardly be effective, but research shows that email marketing remains one of the most valuable forms of internet marketing around. This is because while there are many email marketing messages that are done wrong and get no attention, the ones that resonate with consumers produce fantastic results. The problem is … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Facebook Tests New Native Signup Flow Feature for Mobile Forms

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Information is the lifeblood of internet marketing. Business owners want to use their social media and websites to gather information like phone numbers, emails and home addresses of potential customers. Unfortunately, getting people to fill out forms on mobile devices can be challenging. Facebook is testing a new autofill feature that can help business owners get more forms filled out by mobile consumers. Facebook has a lot of information on people and they are testing a new native signup flow … Continue reading

Posted on by Peter Roesler Category: Uncategorized

New Study Suggests Men Shop Online More than Women

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Most business owners and marketers who have been in the business a while feel that they know their consumers, but such complacency can be counterproductive. The simple truth is that consumers change their habits rapidly and preconceived notions about behaviors can become outdated very quickly. A recent study from Bronto Software provides insights into some of the way ecommerce is changing in the modern age. Bronto Software is releasing a series of reports on consumer behavior, the first of which … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Will .Sucks Domains Suck For Your Business?

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New Top Level Domains (TLDs) have created a lot of new opportunities for websites and brand marketing. However, it’s not all sunshine and lollipops. A new TLD is about to hit the street and there’s a lot of worry that it will negatively affect business owners and brands and make reputation management harder. Though the official rollout has yet to start, it’s clear that the .sucks domain will only harm the majority of business owners if it’s used heavily by … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Reputation Management, Uncategorized

How Social, Health and Environmental Causes Shape Consumer Behavior

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An interesting side effect of the rise of the internet is a growing concern among consumers about the social, environmental or health issues surrounding the products they buy. It’s not that these issues didn’t matter to people in the past, but the internet has made it very easy for consumers to research the companies they buy from and it’s easier for people to spread negative information about companies with poor corporate responsibility. Several recent studies from Nielsen show just how … Continue reading

Posted on by Peter Roesler Category: Uncategorized