Study Finds that User Generated Content Positively Influences Most Online Shoppers

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One of the greatest challenges of any form of marketing is coming up with new and compelling content for a target audience. This is an even larger problem for online marketing. The fast-pace nature of the internet requires a constant stream of new content from business owners and marketers. One way to reduce the burden on content creation is to allow fans to create the content for you. A recent report shows that many consumers, especially younger adults, are greatly … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks, Social Media

Study Shows Consumers Watch and Respond to Branded Videos on Facebook

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Since the dawn of television, it’s become increasingly clear that videos are an effective way to keep viewer attention and to get a point across. While many businesses use their company’s website or TV ad breaks to showcase videos, social media is also a good way to share video content. Facebook in particular is a great platform for video marketers. Five hundred million people are watching videos on Facebook every day, and they are not just viewing content from family … Continue reading

Posted on by Peter Roesler Category: Facebook, Marketing Research, Marketing Tips and Tricks, Social Media

Twitter Expands New Features To Fight Online Abuse on Platform

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When people are asked to name the most popular social media network, Twitter is often second only to Facebook in the minds of consumers. However, Twitter’s popularity has come at a price. On a platform where anyone can talk to anyone, Twitter executives have struggled to tackle abusive behaviour from members. Twitter recently announced new changes that will hopefully curb online abuse on the platform. Unlike Facebook, where each user has multiple privacy options for who can send them messages, … Continue reading

Posted on by Peter Roesler Category: In the News, Social Media, Twitter

Pew Research Reveals How Americans Find News and Information Online

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When most people think about social media, they think about funny photos and posts from their friends. And while much of social media is still fun and games, there’s no denying that people use social media as a source for news and information. Most business owners and marketers should not be surprised by this, but what is surprising is just how many people use social media as a source for information. A recent survey from Pew Research reveals how people … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Social Media

Facebook Metrics Take Another Hit as comScore Points Out Underreporting for Instant Articles

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Facebook puts a lot of faith in the power of their algorithms and data. In fact, so do a lot of business owners and marketers. Facebook’s data about the reach of posts, the effectiveness of ads, and so on, are often taken at face value. However, a new issue involving erroneous metrics from Facebook has arisen. The social media giant has taken steps to correct the issue, but it raises questions about the reliability of Facebook Insights and other metrics. … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

Study Suggests Brands Will See Social Media Activity Surge During Holidays

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Social media marketing is an important component to an integrated marketing campaign all year long. However, business owners and marketers should expect to use social media more often than usual during the holiday season. A recent study from Sprout Social suggests that consumers are significantly more likely to connect with brands through social media during the holiday season. There are a lot of ways that consumers may choose to utilize social media during the holidays. They will research information about … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Social Media

Facebook Suit Over Biased Ads a Warning On Misusing Advanced Ad Targeting

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Being one of the largest tech companies in the world, Facebook is a lightning rod for criticism. Facebook has a massive amount of data on their users and they allow marketers and advertisers to use some of that data when targeting consumers. While this may not be very different from what all online ad systems do, the amount of data and the size of the network makes Facebook’s actions subject to greater scrutiny. One of the company’s more recent legal … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Pay Per Click, Social Media

How Social Media Affects Buyer Behavior Before, During and After Shopping

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Social media networks have a great amount of potential for business owners and marketers. They provide a low-cost solution for advertising, content distribution, customer relations, and more. With social media being so capable, it’s strangely difficult to understand how consumers use social media on the path to purchase. Two recent studies analyse the different ways people and businesses interact with social media for retail purposes. One study looks at the role social media plays in consumer buying decisions. The other … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks, Social Media

Facebook Launches New Ad Format for Local Retailers, But Is It Worth It?

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Following last week’s news that Facebook is adding new shopping features to their Messenger app, the world’s largest social media network again made headlines with a new plan to help local social media marketers increase sales. Facebook is launching a new product listing ad format where local, brick and mortar retailers can let shoppers know about item availability. “For us solving for this mobile-to-store challenge is one of the biggest and most important opportunities for us to be spending our … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Mobile Marketing, Pay Per Click, Social Media

Facebook Adds “Buy” Button and Other Features to Monetize Messenger App

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From it’s humble origins as a place for college students, Facebook has grown into an advertising juggernaut that touches the lives of almost every online consumer. Facebook has made headlines with the popularity of its desktop and mobile app and the company is hoping to bring that level of success to their Messenger app. This week, Facebook announced several new and upcoming feature for its Messenger app to make it easier for business owners to communicate with customers and generate … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media