Survey Suggests Marketers Believe Social Media is More Effective for B2C than B2B

B2B or B2C Marketing

As any builder or mechanic will tell you, it’s important to use the right tools for a certain job. Sure, you can hang a picture on a nail using only a socket wrench, but it’s going to take more time and not work as well. In recent years, social media marketing has become a sort of omni-tool for marketers with just about every business engaged in some form of social media. A new study shows that while social media marketing … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Research, Social Media

Facebook Threatens to Ban Advertisers and Page Owners for Cloaked Links

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If you use Facebook to help promote your business or share content with others, you may have noticed some changes to the way link boxes are handled. As was discussed in another article, these changes were setup to prevent people from changing the link box to confuse readers. Earlier this week, Facebook has announced even more efforts to prevent misinformation campaigns from spreading on the platform. And in this case, violators may be banned from ads or have their pages … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

95% of Consumers Have Mobile Devices in Hand While Watching TV

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Mobile devices have become an extremely important part of everyday life for Americans and many people around the world. Most people are unlikely to be away from their mobile devices for more than an hour, and they check them constantly throughout the the day. A recent study from Facebook shows that even the time people spend with their TV screens is being shared with their mobile devices. An in-home eye-tracking study Facebook IQ commissioned in the US revealed that 94 … Continue reading

Posted on by Peter Roesler Category: Facebook, Marketing Research, Mobile Marketing, Social Media

Facebook Messenger Ads Now Available for Marketers Globally

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Facebook has billions of users around the world, and knows a great deal about their likes and interests. This makes the platform incredibly useful for business owners and marketers. Facebook advertising is becoming even more diverse as the company will now allow business to advertise on Facebook’s popular Messenger app. Users will see the new Messenger ads in the home tab of their Messenger mobile app. When they tap on an ad, they will be sent to the destination chosen … Continue reading

Posted on by Peter Roesler Category: Facebook, Mobile Marketing, Social Media

Facebook Announces New Metrics for Ads and Business Pages

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Facebook recently announced significant changes and updates to the world’s largest social media platform. Many of these changes will create new and better advertising opportunities for business owners. This article will review some of the important announcements Facebook has made in the past couple of weeks. Facebook’s metrics are one of the major benefits of using Facebook advertising, since they allow business owners and marketers to make informed decisions about the effectiveness of their campaigns and ads. However, as was … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

Study Finds that User Generated Content Positively Influences Most Online Shoppers

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One of the greatest challenges of any form of marketing is coming up with new and compelling content for a target audience. This is an even larger problem for online marketing. The fast-pace nature of the internet requires a constant stream of new content from business owners and marketers. One way to reduce the burden on content creation is to allow fans to create the content for you. A recent report shows that many consumers, especially younger adults, are greatly … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks, Social Media

Study Shows Consumers Watch and Respond to Branded Videos on Facebook

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Since the dawn of television, it’s become increasingly clear that videos are an effective way to keep viewer attention and to get a point across. While many businesses use their company’s website or TV ad breaks to showcase videos, social media is also a good way to share video content. Facebook in particular is a great platform for video marketers. Five hundred million people are watching videos on Facebook every day, and they are not just viewing content from family … Continue reading

Posted on by Peter Roesler Category: Facebook, Marketing Research, Marketing Tips and Tricks, Social Media

Twitter Expands New Features To Fight Online Abuse on Platform

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When people are asked to name the most popular social media network, Twitter is often second only to Facebook in the minds of consumers. However, Twitter’s popularity has come at a price. On a platform where anyone can talk to anyone, Twitter executives have struggled to tackle abusive behaviour from members. Twitter recently announced new changes that will hopefully curb online abuse on the platform. Unlike Facebook, where each user has multiple privacy options for who can send them messages, … Continue reading

Posted on by Peter Roesler Category: In the News, Social Media, Twitter

Pew Research Reveals How Americans Find News and Information Online

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When most people think about social media, they think about funny photos and posts from their friends. And while much of social media is still fun and games, there’s no denying that people use social media as a source for news and information. Most business owners and marketers should not be surprised by this, but what is surprising is just how many people use social media as a source for information. A recent survey from Pew Research reveals how people … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Social Media

Facebook Metrics Take Another Hit as comScore Points Out Underreporting for Instant Articles

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Facebook puts a lot of faith in the power of their algorithms and data. In fact, so do a lot of business owners and marketers. Facebook’s data about the reach of posts, the effectiveness of ads, and so on, are often taken at face value. However, a new issue involving erroneous metrics from Facebook has arisen. The social media giant has taken steps to correct the issue, but it raises questions about the reliability of Facebook Insights and other metrics. … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media