Study Shows How Rich Media Effects SEO and CTR

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It’s important to remember that SEO and content marketing are two sides of the same coin. Marketers use SEO to bring potential customers to content that can turn into leads or sales. And marketers use the content to help build their SEO strategy. There’s a wide array of content types that marketers can create and this also has an effect on SEO. New data from Blue Nile Research suggests that using rich media content can have a positive SEO effect. … Continue reading

Posted on by Peter Roesler Category: In the News, Search Engine Optimization, SEO Tips and Tricks

Google Gives More Detail on Mobile Friendly Label Update

Google-Mobile

In less than 30 days, mobile search on Google will get a huge makeover and business owners need to be ready. Starting April 21st, Google will begin labeling some sites in mobile search as “mobile-friendly”. As we covered when the label was still being tested, this change can have a huge effect on the traffic some websites receive. In recent statements, Google has clarified how this change is going to take place. The mobile-friendly algorithm update is a major change … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Mobile Marketing, Search Engine Optimization, SEO Tips and Tricks, Web Design

Study Suggests That More Videos Means Better SEO

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In the competitive world of SEO marketing, website owners are looking for every advantage they can find to improve their sites rankings. A recent study suggests that one of the best tactics is going under utilized. Video has a tremendous power to improve a page’s search rankings and to drive consumers, and according to this new data, the more videos the better. Conductor conducted an analysis of the largest 100 online merchants by annual revenue to find out how many … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, SEO Tips and Tricks, Web Design

Google Chrome May Start Listing HTTP Links as “Non-Secure”

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As Sony Pictures has learned the hard way, cybersecurity is extremely important in the digital age. Business owner, governments and everyday consumers are becoming more concerned about potential security threats from websites that are insecure. To make it easier for consumers to identify potential risks, a proposal by the Chrome Security Team would mark sites that don’t use HTTPS as “Non-Secure”. Google has been actively promoting HTTPS adoption for much of the past year. To show how serious they are … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing, Search Engine Optimization, SEO Tips and Tricks, Web Design

3 Reasons Why Every Lawyer Should Have a Blog

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The LSAT, law school and bar exams are tough, but finding clients is a challenge that most lawyers will face throughout their career. Even with the power of the internet and advanced ad targeting, it’s tricky to find people who are in need of lawyer online. There’s no Facebook relationship status for “Getting a Divorce”. And the only way ad networks know a person needs a lawyer is by noticing when they’ve already visited a law-related site, which may be … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Tips and Tricks, SEO Tips and Tricks

Understanding the Impact of Panda 4.1 on Your Site

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During the past few weeks, most SEO experts and internet marketers have been paying attention to the Penguin 3.0 update. The rollout for the algorithm change began last week, so it’s too soon to know what has been affected. However, the most recent update of Google’s Panda algorithm has been running for several weeks now and enough data has come in for marketers to make assumptions about what has changed and how it affects the sites of business owners. As … Continue reading

Posted on by Peter Roesler Category: Google, In the News, Internet Marketing, SEO Tips and Tricks

Four Common WordPress SEO Mistakes and How to Fix Them

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For more businesses, WordPress is the best place to start when building a website. The content management system is easy to install and highly customizable. Anyone with a basic knowledge of computers can create pages and posts without additional training. And there plugins available to make the site handle just about any function imaginable. WordPress is also SEO friendly, but not as much when used with default settings. Business owners who are using their WordPress with its out of the … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Tips and Tricks, SEO Terms, SEO Tips and Tricks

OK Google.. How will Structured Snippets Affect SEO?

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Google has changed the way consumers search for information on the internet many times in the past. Recently, the company announced upgrades to their algorithm that would let them pull more data from sites and display relevant information in their search results on desktop and mobile (which are still dominating the competition). The company has been pushing the new features to marketers and consumers alike. This article will explain what’s new about Google’s structured snippets and what they mean for … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing, Search Engine Optimization, SEO Tips and Tricks

New Product Bans from Google AdWords Policy

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Business owners from around the world are trying sell just about everything imaginable on the internet. With so much competition, it’s little wonder why retailers turn to PPC ads on Google to help them reach consumers. Normally, Google is more than happy to help marketers sell their wares, but there are certain products that Google can’t or won’t allow on their ad network. Recent changes to the Google Adwords policy have increased the number of products non grata. This article … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Search Engine Optimization, SEO Tips and Tricks

Study Suggests Keyword Choice Predicts Click Activity

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Most business owners and marketers know that keywords are important for SEO and internet marketing. People use keywords in search engines that relate to what they want to find, so aligning a website’s content with the best keywords for an industry makes sense. No one is spitting their coffee out over these great revelations, but the effect keywords is greater than marketers may think. According to researchers, the keywords most likely to perform well for PPC may not be the … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Search Engine Optimization, SEO Tips and Tricks