Google Confirms Planned Increase to SERP Snippet Length

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Despite the many different forms of digital advertising and marketing available, most visits to a website still begin with an online search. With so many pages to choose from on any given search, it’s important to make the most of the little bit of information that will be shown on the search results page to capture the attention of searcher. That task may get just a little easier, as Google has confirmed they will start lengthening search snippets. A snippet … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Search Engine Optimization

Google Ends “First Click Free” Policy for Online Publishers

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For a long time, a common paradigm for making money from a website was to create interesting content, post it for free on a website, then make money from the ads that ran on the site. While this model is still in use, it has become less lucrative over the years as competition among websites has increased and more online consumers use ad blocking extensions on their browser. To help online publishers, Google has announced several changes and new tools … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Search Engine Optimization

Google Will Label HTTP Sites with Forms as “Non-Secure” in October

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For a little over a year now, Google has been heavily pushing website to move to more secure HTTPS servers. Google has yet to go the route they went with mobile friendliness and create an entirely new ranking factor. However, they are making changes to Chrome that make it more important for websites to be on an HTTPS server. In this situation, Google is using the power and popularity of the Chrome Browser. As they first warned several months ago, … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Search Engine Optimization

3 Recent Google Changes You May Have Missed This Week

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One of Google’s strengths is that the company is always adapting its products to fit the changing needs of consumers and business owners. However, with Google’s sheer number of products and services, along with all the changes Google is constantly making, it’s hard for people to stay up-to-date with the latest Google news. Here are three Google news tidbits from the past week that you may have missed. New Guidelines for Quality Raters To combat some of the negative issues … Continue reading

Posted on by Peter Roesler Category: Google Updates and Changes, In the News, Marketing Research, Search Engine Optimization

Google and Facebook Make Changes to Tackle Annoying Content on Platforms

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Social media, SEO and online advertising have made it possible for content creators to more easily make money than it was in the past. People can write articles that can be placed on a self-owned website, the link promoted through Facebook or Google, and the website owner can reap the benefits in ad revenue. Unfortunately, this set of circumstances give some people an incentive to use unscrupulous practices to get views and gain traffic. Over the last few weeks, Google … Continue reading

Posted on by Peter Roesler Category: Facebook, Google, Google Updates and Changes, In the News, Search Engine Optimization

Google to Start Labeling More Non-HTTPS as “Non Secure” Starting in October

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There are more than 1 billion computers around the world currently using the Chrome browser. And as many recent studies have shown, many consumers are very concerned about online security. When taken together, it makes sense that business owners are paying attention to plan to include “not secure” site labels on the websites without HTTPS starting in October. In just the past year, there have been several situations where business owners and consumers have had their data stolen or website … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Marketing Tips and Tricks, Search Engine Optimization

8 Recent Google Updates and Changes Marketers Should Know About

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Google’s dominance of search requires them to be ever diligent and constantly improving. This is a double-edged sword for business owners. On the one hand, it means that they must constantly update and improve their own sites. However, most of the changes and updates Google makes create new marketing opportunities for business owners who know about the changes and take advantage of them. Here are eight recent changes and updates that happened to Google during April that marketers should know … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Marketing Tips and Tricks, Search Engine Optimization

Google Begins Penalizing Mobile Sites for Instrusive Interstitials

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With content marketing, the content that catches the consumer’s attention is rarely the end goal. Normally, a blog post or viral video was created to showcase something else to the consumer, such as a specific business or other marketing goal. This is why it’s common to see ads, banners, sign-up boxes and more on pages with content marketing materials. However, this can be a problem for mobile devices. When you have a screen that’s only inches in size, attempts to … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Mobile Marketing, Search Engine Optimization

Google Launches Click to Message Feature for Google AdWords

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One of the biggest advantages of the information age is the ability to quickly communicate with just about anyone, anywhere, almost instantly. While this is great for keeping up with family and friends, there’s also a huge potential benefit for business owners. Faster communication opens new avenues for customer service and sales channels. And Google plans to add a new way to use faster communication for businesses, by being able to talk to brands through their ads. To explain it … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Marketing Tips and Tricks, Pay Per Click, Search Engine Optimization

Google Announces Separate Index for Mobile Sites to Launch “Within Months”

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Over the past few years, Google has steadily increased their focus on mobile search and providing the best experience for people checking the internet from smartphones or tablets. This can be seen in the development of a separate search algorithm for mobile search, as well as using mobile friendliness as a ranking factor. During a recent conference, Google revealed that they were planning something even bigger for mobile search, a separate index. During an event at Pubcon, Google’s Gary Illyes … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Mobile Marketing, Search Engine Optimization