New Law Would Void “Non-Disparagement” Clauses that Silence Online Reviews

internet-law

Online reviews are a powerful tool for consumers and business owners. With so many businesses to choose from in the modern marketplace, online reviews can help business owners showcase their good side or warn consumers about potentially shady businesses. According to one study, 91 percent of consumers regularly or occasionally read online reviews and 84 percent of people trust online reviews as much as a personal recommendation. Unfortunately, online reviews can be used by angry customers to leave illegitimate complaints … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Reputation Management

Data Shows People Are Willing To Pay More After Positive Social Media Interaction

Twitter-Graph-Response-Time

For good or bad, the internet and social media have made it easier for people to communicate directly with businesses and brands. While it can be annoying when small issues turn into major social media crises, the ability engage with consumers gives businesses a chance to create positive experiences with their customers. Creating positive customer service experiences is more than just a buzz phrase. Good customer service is essential for creating return customers and building a positive brand perception. But … Continue reading

Posted on by Peter Roesler Category: Marketing Tips and Tricks, Reputation Management, Social Media, Twitter

ICANN Asks US and Canada For Advice On .Sucks Controversy

positive-online-reputation

A few weeks ago, we discussed the controversial .sucks domains that will go live shortly. We wrote at the time, “As the letter from Rockefeller showed, there are already powerful interests that want to shut this down.”. With just a couple of months remaining before the .sucks domain are set to go online, news about the domain is spreading amongst the business community and pressure is building on the ICANN to shut .sucks down before it goes online. To review … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Reputation Management

Will .Sucks Domains Suck For Your Business?

positive-online-reputation

New Top Level Domains (TLDs) have created a lot of new opportunities for websites and brand marketing. However, it’s not all sunshine and lollipops. A new TLD is about to hit the street and there’s a lot of worry that it will negatively affect business owners and brands and make reputation management harder. Though the official rollout has yet to start, it’s clear that the .sucks domain will only harm the majority of business owners if it’s used heavily by … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Reputation Management, Uncategorized

Why Online Reputation Matters Now More Than Ever

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A company’s reputation is one of it’s greatest assets. In a diverse, global marketplace like the internet, reputation becomes even more important. With so many potential companies to do business with, a company’s reputation may be the deciding factor on which link they click first or where they ultimately decide to buy. A recent report from Nielsen proves just how much a company’s reputation affects business and consumer opinion. The 2014 Global Reputation Study with Opinion Elites by Nielsen is … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Reputation Management, Social Media

5 Ways to Increase Your Online Product Sales

Growing-Business

Despite what Field of Dreams will tell you, it takes more than building a good product to make people come and buy it. With so many competing products and retailers online, business owners need to make sure they have their products positioned in the most effective way to increase their sales. While there are certainly a lot of high-level techniques that business owners can employ, there are also simple tricks that can boost the bottom line. Here are five easy-to-implement … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Mobile Marketing, Reputation Management, Search Engine Optimization

How Internet Marketing Breathes New Life Into Old Businesses

digital-marketing

One of the biggest problems faced by the owners of older businesses is complacency. The old adage, “If it’s not broke, don’t fix it”, is bad advice for business, regardless of how tempting it may be for successful organizations. Just because a business is making the same amount of money they made in years prior, this doesn’t mean they aren’t losing market share to their competitors. Similarly, even if a traditional marketing campaign is bringing in a steady amount of … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Tips and Tricks, Reputation Management, Search Engine Optimization

3 Ethical Ways to Get More Positive Reviews

internet-marketing

For local businesses, positive reviews are an invaluable tool for marketing products and services. According to one study, “Nearly 70% of US internet users sometimes compared prices or read reviews before visiting a brick-and-mortar store.” Despite the importance of online reviews, most businesses don’t do much to encourage their customers to leave reviews. Part of this is because soliciting reviews in an ethical way can be challenging, and business owners worry that they may end up with more negative reviews … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Tips and Tricks, Reputation Management

Why Reputation Management Matters

reputation-management

The way people perceive a company has a huge effect on whether they are willing to buy from that company or partner with them strategically. As George Washington once said, “It’s better to be alone than in bad company.” In the old days, reputation management was relatively easy. So long as a business was out of the newspaper and there were no picket lines, there was little else to worry about. The internet has changed all of that. Now, reputation … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Reputation Management

3 Ways to Use Internet Marketing to Build Your Brand

market-research

As was discussed in a recent post, brand recognition is one of the most important competitive advantages that a business has. It’s easy to see the importance of strong brand recognition, it’s much harder to develop a strong brand that is recognizable by consumer. While a catchy name and logo are key parts of the equation, there are many other factors that go into building a brand. Fortunately, creating a strong brand in the 21st Century is easier than ever … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Reputation Management