Platform Profiles: LivingSocial

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Overview: LivingSocial is a e-commerce website that offers “Deals of the Day” for local and national companies that post specials on the service. The site, which was launched in 2007, also offers exclusive access to special evenets, travel packages, virtual storefronts, and even takeout and delivery services. Price: LivingSocial is free for members who use the site to search for deals and specials. Business owners pay a portion of the sale of vouchers sold on LivingSocial, but that payment doesn’t … Continue reading

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Platform Profiles: Etsy.com

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Overview: Etsy is a e-commerce website that specializes in providing a marketplace for small businesses that sell homemade goods or vintage items. The site was launched in 2005 and was ranked in the top 200 sites on the internet by Alexa in 2012. The site boasts a community of more than 15 million buyers and business owners. Price: There are no membership fees for using Etsy, and sellers pay $0.20 for four months for each item they list, and then … Continue reading

Posted on by Peter Roesler Category: Platform Profiles

Platform Profiles: Marchex, Inc.

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Overview: Marchex is an advertising network that specializes in mobile and pay per click advertising. Marchex has local advertising services that include call distribution and call analytic services. They also have a publishing network of more than 200,000 owned and operated websites, including being connected to the networks for Google and Yahoo! Price: Advertisers on Marchex pay a fee for each call they receive from an ad, whether it’s online, mobile, or print advertising. They also have pay per click … Continue reading

Posted on by Peter Roesler Category: Platform Profiles

Platform Profiles: Dailymotion

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Overview: Dailymotion is a video sharing website where users can upload, share and view videos. The France-based website is the second largest video sharing site, behind YouTube. The site is available in 34 countries and translated into 16 different languages. In 2012, it was one of the top 50 websites in the world. Price: Like other video hosting sites, Dailymotion is free to use for viewers, though registration is required for age-restricted content. It is also free to post content … Continue reading

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Platform Profiles: AdWords

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Overview: Google AdWords is the online advertising product created by Google that is the company’s main source of revenue. AdWords offer a variety of pay-per-click advertising methods, such as cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. AdWords is for website owners, who can make money by hosting ads on their sites, and for vendors who pay to have their ads shown on the AdWords network of sites. Price: For website … Continue reading

Posted on by Peter Roesler Category: Platform Profiles

Platform Profiles: Manta

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Overview: Manta is a online directory for small businesses and professionals seeking to network. The site reports millions of unique visitors each month and acquires more than new 3,000 business members each day. Price: A basic listing on Manta is free, but they also have premium memberships that offer various ways to help professionals promote their listings to target audiences or locations. Advantages: Manta.com is a good resource for professionals looking to network because of the size of the network … Continue reading

Posted on by Peter Roesler Category: Platform Profiles

Platform Profiles: PayPal

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Overview: PayPal is an e-commerce solution for business that acts as an intermediary for all payment transactions. Their online money transfer system is the de facto internet currency because it provides electronic alternatives to older paper systems for transferring money (i.e. checks and money orders). Price: PayPal charges a free for all transactions though the amount varies depending on the size of the seller. Advantages: The biggest advantage of using PayPal is that it’s highly trusted by shoppers and vendors … Continue reading

Posted on by Peter Roesler Category: Platform Profiles

Platform Profiles: WordPress

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Overview: WordPress is a content management system that allows web designers to build websites of various complexities on top of a template. The template allows for highly customizable websites with easy-to-use backend publishing tools. WordPress also has hosting for blogs that use the platform (though it’s not required), where the blog is given a URL that is a subdomain of WordPress.com. Price: WordPress is free to use, as is the hosting on WordPress.com. Blogs that are hosted on WordPress.com have … Continue reading

Posted on by Peter Roesler Category: Platform Profiles

Platform Profile: Blogger

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Overview: Blogger is a service that allows user to publish blogs that are generally hosted on a site at a subdomain of blogspot.com. The service was started in 1999 by Pyra Labs but was bought by Google in 2003. Blogs using Blogger are very popular and the blogspot.com domain is one of the top sites on the web. It was ranked 11th  by Alexa in April 2013. Price: It is free to host a blog on Blogger.com. Free hosting is … Continue reading

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Platform Profiles: Photobucket

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Overview: Photobucket is an image and video hosting website that allows users to create slideshows, scrapbooks, group albums, and to share their content with others. The service was started in 2003 and is now the default photo sharing platform for Twitter. Price: Photobucket offers free and premium accounts. Free users have limitations on photo size, bandwidth, and storage space (and the images must be for non-commercial use). Advantages: The greatest advantage of using Photobucket is the ease of using the … Continue reading

Posted on by Peter Roesler Category: Platform Profiles