Study Finds Pinterest Growing in Popularity and Usefulness

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Though Facebook clearly remains the dominate social media network, business owners and marketers would be unwise to ignore the potential in the power of Facebook’s competitors. There is a lot of data that suggests each social media platform appeals to some demographics more than others and influences buyer behavior in different ways. A recent study of Pinterest shows the photo sharing power is growing in popularity and driving sales online and in-stores. “As you may have already heard, today we … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Pintrest, Social Media

Pinterest Announces New “Buy It” Button for Pins

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One of the perennial challenges of social media marketing is converting fans and engagements into revenue. Pinterest will soon unveil a feature that will help consumer buy the items they see on their favorite boards. In a few weeks, a new “Buy It” button will be added to Pinterest. Consumers are used to seeing a the red “Pin It” button on Pinterest (and some websites) that allow people to pin content to one of their boards. Soon, there will be … Continue reading

Posted on by Peter Roesler Category: In the News, Pintrest, Social Media

Pinterest Inspires Users to Shop Online and In-Store

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A key part of marketing is getting into the heads of customers. Ideally, a marketer wants their message to be ingrained in the customer, that a particular product comes to mind as the solution to their problem or situation. People with runny noses reach for a Kleenex instead of a tissue, hurt kids look for Band-aids instead of adhesive medical strips, and no one runs into the convenience store for a can of canned tire sealant instead just saying a … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Pintrest

Pinterest Explains “Pinnabilty” System that Determines Home Feed

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One of the challenges of running a social media platform like Pinterest is the fact that people generate a lot of content. Deciding which pins to show, out of the thousands that could be shown, has a huge effect on the effectiveness of Pinterest marketing campaigns. The pins that get shown in the home feed have a greater chance of being repinned or clicked. To help business owners improve their marketing, Pinterest has explained how “Pinnability” is used to determine … Continue reading

Posted on by Peter Roesler Category: In the News, Pintrest, Social Media

Pinterest Adds New Search Features to Help Marketers and Consumers

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The explosive growth of Pinterest during the four years since its creation has been a blessing and a challenge for the social media platform and the people who use it. There are more than 750 million boards and billions of images, many of the geared toward things that interest women, who make up more than 70 percent of the Pinterest audience. To make it easier to find content and to reach male users, Pinterest has added a Guided Search feature. … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Pintrest, Social Media

Social Media Networks Make Gains in Usage and Engagement

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Social media has been the talk of the town amongst marketers for several years. As we start a new year, now is a good time to ask if social media is still as relevant as it was in years past. For marketers who use social networks to reach consumers, the answer is yes. A recent study of social networks from Pew Research Center shows that social networks continue to grow in total number of users and in engagement, with Facebook … Continue reading

Posted on by Peter Roesler Category: Facebook, Internet Marketing, Marketing Research, Pintrest, Social Media, Twitter

Promoted Pins Now Available for All Pinterest Users

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One of the challenges of using social media for marketing is getting a message to the right audience with so many people and content competing for attention. Paid promotion is a good way to get a message to a targeted audience, but many of the newer platforms have yet to make that feature available to all users. For marketers who Pinterest, today the long-awaited day has finally arrived. As of Jan. 1, 2015, all business profiles on Pinterest can use … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Tips and Tricks, Pintrest, Social Media

Pinterest Web Search Getting Much More Robust

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Pinterest has a new Guided Search feature, which the company first released on mobile two months ago. Now it is coming to the web. Pinterest’s users will see a brand new search bar when they visit the website. It works just as well on mobile too. The new feature will provide keyword recommendations that will help users to come up with better queries and better results in search. For instance, if you search for BBQ on the site, Pinterest might … Continue reading

Posted on by Peter Roesler Category: Pintrest