New Google Update will Allow Users to Opt Out of Certain Targeted Ads

For years, online advertisers have used consumer targeting to ensure their advertisements are shown to the right demographic. This has led to betters returns on investment for online advertising, and better ad experiences for consumers. However, due to growing concerns about the way data is used for online ads, Google is expanding some of its features that give consumers more control over the ads they are shown. While most consumers have experienced positive online ads, where the ads targeted to … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click

Google Will Make Parallel Tracking Mandatory for AdWords in October 2018

To many people, the internet is about speed, and any delay in page load speeds can be detrimental to an ad campaign. For many years, consumers were fairly forgiving of slower-loading mobile sites because of device power and mobile internet speeds, but in 2018, consumers expect more from mobile. A report cited by Google found that a one-second delay in mobile page load can decrease conversions up to 20 percent. Google recently announced some changes to AdWords to help deliver … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click, Search Engine Optimization

Google Launches New Video Ad Format that Doesn’t Require YouTube

For many years, one of the main vehicles for spreading video ads online was YouTube. This worked well because of the size of YouTube’s audience, but it’s not perfect. To help increase the reach of their video ads, Google has announced a new format that will place video ads on variety of different sites and platforms other than YouTube. Google’s new Outstream Ad format will operate on mobile devices across Google video partner mobile sites and apps. This will be … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Mobile Marketing, Pay Per Click, Videos

Facebook Clarifies Guidelines and Penalties Related to Branded Content Tool

Authenticity is a big factor in marketing and advertising, even more so in the age of the internet. With so many ways to create and share content through social media, it’s a continuous battle to ensure that business owners or marketers aren’t trying to trick consumers about the source of their content. To this end, Facebook has recently changed its guidelines for how marketers use the Branded Content Tool in the ad creator. In some ways, the term “Branded Content” … Continue reading

Posted on by Peter Roesler Category: Facebook, Internet Marketing, Marketing Research, Pay Per Click

Google Ads Lets Businesses Target Their Customers Using Email, Phone or Address Data

Generally speaking, Google Ads works by using the browsing data from consumers to determine who should see which pieces of advertising. This can be done by using the consumer profile to find a target audience or by retargeting people who have already visited a website. Google recently announced new plan where marketers can directly add phone numbers and addresses to their target audience. Many businesses have a huge amounts of customer data that doesn’t come directly from their website. Starting … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Pay Per Click

Google Expands Local Services Ads to 30 Cities

A couple of years ago, Google began testing a new ad format that helped businesses that provided local services find leads. These early efforts must have shown promise, as Google is now ready to expand the test. The original testing area was limited to a few cities, but now 17 cities can use the ads and Google plans to expand to 30 U.S. markets by the end of the year. Google’s Local Service Ads were designed to help businesses like … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click

Google Annouces Several New AdWords Formats to Boost Local Sales this Holiday

With a month left before Black Friday and the official start of the holiday shopping season, Google is rolling out some new AdWords features. The new tools mix mobile ads, Google Assistant and new ad formats to drive in-store traffic this Christmas. After a testing period that began last year, Google has officially launched their Showcase Shopping ads and made it available to more advertisers globally in 15 new countries. This ad format let brands attract customers with a collection … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click

Google Can Now Double Spend Daily Budgets for AdWords

The ease and speed of online advertising can be a blessing and a curse. Online advertising platforms make it easy to spend a lot more money on ads than someone originally intended. This is why many advertisers and marketers use daily budgets to keep costs in line. Google AdWords users who use daily budgets will need to be more careful as Google will now allow advertisers to go over their daily budgets. The idea of letting AdWords users go over … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click

Facebook and Google Add New Ad Features in Time for the Holidays

As business owners and advertisers plan their holiday marketing campaigns, online platforms that sell advertising are offering new tools and features to help business owners reach consumers. Both Google and Facebook announced new ad features, just in time to help business owners this holiday season. After being tested for about a year, Google is making their Shopping Showcase ads available to more advertisers. The feature was first tested in 2016 and throughout most of the year. It is now a … Continue reading

Posted on by Peter Roesler Category: Facebook, Google, In the News, Internet Marketing, Pay Per Click

Google Announces Plan to Use Credit Card Data to Measure Ad Effectiveness Offline

One of the hardest things to do in online marketing is showing the effect online content has on in-store sales. This problems is faced by all forms of advertising. Customer rarely go to a business and tell the business owner they are shopping for items they saw on a television commercial during the second ad break for CSI: Miami. This is why advertisers and marketers have had to use proxies like clicks to the website, circulation numbers and other kinds … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Mobile Marketing, Pay Per Click