Google Announces Plan to Use Credit Card Data to Measure Ad Effectiveness Offline

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One of the hardest things to do in online marketing is showing the effect online content has on in-store sales. This problems is faced by all forms of advertising. Customer rarely go to a business and tell the business owner they are shopping for items they saw on a television commercial during the second ad break for CSI: Miami. This is why advertisers and marketers have had to use proxies like clicks to the website, circulation numbers and other kinds … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Mobile Marketing, Pay Per Click

Nielsen Study Shows Mobile Ads Performance Now on Par with Desktop

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As tablets and smartphones grow in popularity, an increasing number of consumers are accessing the internet through these mobile devices. This had been problematic for marketers, because mobile advertising techniques were struggling to match the effectiveness of desktop ads. However, a recent report from Nielsen found that mobile ads are now on par with their desktop counterparts. Nielsen recently released their Nielsen Digital Ad Benchmarks and Findings for the second quarter of 2016. The report reflects the average on-target percentage … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Pay Per Click

Facebook Suit Over Biased Ads a Warning On Misusing Advanced Ad Targeting

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Being one of the largest tech companies in the world, Facebook is a lightning rod for criticism. Facebook has a massive amount of data on their users and they allow marketers and advertisers to use some of that data when targeting consumers. While this may not be very different from what all online ad systems do, the amount of data and the size of the network makes Facebook’s actions subject to greater scrutiny. One of the company’s more recent legal … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Pay Per Click, Social Media

Google Launches Click to Message Feature for Google AdWords

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One of the biggest advantages of the information age is the ability to quickly communicate with just about anyone, anywhere, almost instantly. While this is great for keeping up with family and friends, there’s also a huge potential benefit for business owners. Faster communication opens new avenues for customer service and sales channels. And Google plans to add a new way to use faster communication for businesses, by being able to talk to brands through their ads. To explain it … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Marketing Tips and Tricks, Pay Per Click, Search Engine Optimization

Facebook Now Testing Ads for Facebook Groups

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Thousands of businesses use Facebook ads to show content to their target audience. An equally large number of business owners use Facebook Groups to connect with their target audience. Interestingly, it is currently impossible to use Facebook Ads to target Facebook Groups. But that may be about to change. Facebook has confirmed reports that they are testing ads for Facebook Groups. Facebook Groups are mini interest-related groups created by users. These can be related to just about anything, which makes … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Internet Marketing, Pay Per Click

Google Announces AdWords Innovations for Local, Cross-Platform, and TV Marketing

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The internet has changed dramatically in the last twenty years. The internet has grown from something that only a few people had in their homes to a state where everyone is always connected, pretty much all the time. This has been a double-edged sword for online marketers. More people are online, but they are using different devices throughout the day. This makes targeting people harder if you’re trying to reach consumers through desktop ads when everyone is using mobile. Google … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing, Mobile Marketing, Pay Per Click

Facebook Launches New Ad Format for Local Retailers, But Is It Worth It?

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Following last week’s news that Facebook is adding new shopping features to their Messenger app, the world’s largest social media network again made headlines with a new plan to help local social media marketers increase sales. Facebook is launching a new product listing ad format where local, brick and mortar retailers can let shoppers know about item availability. “For us solving for this mobile-to-store challenge is one of the biggest and most important opportunities for us to be spending our … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Mobile Marketing, Pay Per Click, Social Media

Facebook to Block Ad Blockers; Give Users More Ad Control

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Advertising has been an essential, if sometimes annoying, part of mass media for decades. The digital age has created a lot of new ways for business owners to target consumers with ads. However, with the creation of ad blocker technology, websites and advertisers have been engaged in a battle to make sure their ads get shown. This problem even affects Facebook, but Facebook is fighting back in multiple, innovative ways. In an announcement earlier this week, Facebook announced multiple changes … Continue reading

Posted on by Peter Roesler Category: Facebook, Marketing Tips and Tricks, Pay Per Click

LinkedIn and Facebook Announce New Video Content Marketing Opportunities

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Video content marketing has become more prevalent over the past few years and as a result, more important to marketers. Many internet portals and social media networks have scrambled over the last few years to add videos to their platforms, and to find ways to monetize this content. In recent weeks, two of the giants of social media, Facebook and LinkedIn announced plans that would help each of platforms make more of their video content offerings. LinkedIn is the biggest … Continue reading

Posted on by Peter Roesler Category: Facebook, Linked In, Pay Per Click, Social Media

Google Officially Launches New Expanded Text PPC Ads

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The world of PPC ads is dynamic and constantly changes. Advertising platforms are constantly experimenting with new ways to make their ads stick out or creating new advertising products to help marketers reach their target consumers. In the past few days, Google has announced the official launch of Expanded Text Ads on Google AdWords that will make the platform for effective and profitable for business owners. The first major change involves expanded text in Google AdWords. Google has been talking … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Marketing Tips and Tricks, Mobile Marketing, Pay Per Click