Google Announces Plan to Use Credit Card Data to Measure Ad Effectiveness Offline

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One of the hardest things to do in online marketing is showing the effect online content has on in-store sales. This problems is faced by all forms of advertising. Customer rarely go to a business and tell the business owner they are shopping for items they saw on a television commercial during the second ad break for CSI: Miami. This is why advertisers and marketers have had to use proxies like clicks to the website, circulation numbers and other kinds … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Mobile Marketing, Pay Per Click

New Study Shows Marketers How to Create More Engaging Loyalty Programs

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In an increasingly competitive and global marketplace, keeping customers happy and turning them into return shoppers is essential to the success of most businesses. As has been shown by several recent studies, loyalty programs are an effective way to build a stronger rapport with customers. However, not all loyalty programs are created equally, a recent study shows that loyalty programs with mobile functionality outperform their non-mobile counterparts. A recent study from 3Cinteractive focused on the way consumers engage with loyalty … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Research, Marketing Tips and Tricks, Mobile Marketing

Google Begins Penalizing Mobile Sites for Instrusive Interstitials

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With content marketing, the content that catches the consumer’s attention is rarely the end goal. Normally, a blog post or viral video was created to showcase something else to the consumer, such as a specific business or other marketing goal. This is why it’s common to see ads, banners, sign-up boxes and more on pages with content marketing materials. However, this can be a problem for mobile devices. When you have a screen that’s only inches in size, attempts to … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Mobile Marketing, Search Engine Optimization

New Data Shows Mobile and SEO Led to Increases in 2016 Holiday Spending

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It’s a new year. And now that the dust has settled on holiday spending, marketers can take a look back at 2016 and see what worked and to make plans for the new year. According to recently released data from NetElixer, mobile marketing and SEO is growing in importance and that trend should continue in 2017. NetElixir released the report 2016 Holiday Season: By the Numbers. Their data indicated that compared to 2015 total ecommerce holiday sales, preliminary data from … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Mobile Marketing

Research Suggests E-Coupons Will Increase Dramatically Over Next 5 Years

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Everyone likes convenience and everyone likes to save money. Combining these things together seems like a good idea and mobile devices makes that possible for marketers. Recent data from Juniper Research suggests mobile coupon redemption rates will increase significantly over the next five years. A new study from Juniper Research has found that e-coupon redemptions will double over the next 5 years, reaching $81 billion in 2021, increasing from an estimated $40 billion in 2016. “As retail becomes an ever … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Mobile Marketing

Google Announces Separate Index for Mobile Sites to Launch “Within Months”

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Over the past few years, Google has steadily increased their focus on mobile search and providing the best experience for people checking the internet from smartphones or tablets. This can be seen in the development of a separate search algorithm for mobile search, as well as using mobile friendliness as a ranking factor. During a recent conference, Google revealed that they were planning something even bigger for mobile search, a separate index. During an event at Pubcon, Google’s Gary Illyes … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Mobile Marketing, Search Engine Optimization

Google Announces AdWords Innovations for Local, Cross-Platform, and TV Marketing

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The internet has changed dramatically in the last twenty years. The internet has grown from something that only a few people had in their homes to a state where everyone is always connected, pretty much all the time. This has been a double-edged sword for online marketers. More people are online, but they are using different devices throughout the day. This makes targeting people harder if you’re trying to reach consumers through desktop ads when everyone is using mobile. Google … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing, Mobile Marketing, Pay Per Click

Facebook Launches New Ad Format for Local Retailers, But Is It Worth It?

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Following last week’s news that Facebook is adding new shopping features to their Messenger app, the world’s largest social media network again made headlines with a new plan to help local social media marketers increase sales. Facebook is launching a new product listing ad format where local, brick and mortar retailers can let shoppers know about item availability. “For us solving for this mobile-to-store challenge is one of the biggest and most important opportunities for us to be spending our … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Mobile Marketing, Pay Per Click, Social Media

Over 85% of Millennials Rely On Mobile Marketing for Online and In-Store Sales

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Despite the commonly held belief that young adults are doing everything online, the majority of Millennials are still shopping in a brick and mortar retailers. According to a recent study, 53 percent of Millennials continue to shop in a physical store. This isn’t to say that online marketing is wasted on this demographic. In fact, recent research has shown that adult consumers rely heavily on online tools, especially mobile ones, while they shop in stores. According to the report, Millennials … Continue reading

Posted on by Peter Roesler Category: Marketing Research, Marketing Tips and Tricks, Mobile Marketing

Google Officially Launches New Expanded Text PPC Ads

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The world of PPC ads is dynamic and constantly changes. Advertising platforms are constantly experimenting with new ways to make their ads stick out or creating new advertising products to help marketers reach their target consumers. In the past few days, Google has announced the official launch of Expanded Text Ads on Google AdWords that will make the platform for effective and profitable for business owners. The first major change involves expanded text in Google AdWords. Google has been talking … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Marketing Tips and Tricks, Mobile Marketing, Pay Per Click