ReturnPath Study Shows Keys to Most Effective Trends in Email Marketing

From the moment you press send on an email marketing campaign, email servers are measuring and tracking a wide range of factors to determine whether or not an email gets delivered. ReturnPath recently released its third annual report on email deliverability. The report had several interesting takeaways about how to make email marketing more effective. The third annual “The Hidden Metrics of Email Deliverability” report provides sector-specific results for email marketing metrics including read rate, reply rate, forward rate, and … Continue reading

Posted on by Peter Roesler Category: Email, Marketing Research, Marketing Tips and Tricks

Study Shows Lack of Consumer Trust May Be Delaying Online Purchases

A common problem that new businesses run into online is that often, an online ad campaign may generate a lot of traffic, but not lead to any sales. This can be particularly frustrating and confusing for business owners, who can’t understand why a good product is gaining a lot of attention but no sales. A recent study suggests that a lack of consumer confidence in a brand may be delaying people from buying or getting them to shop somewhere else. … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

NRF Study Shows Which Business Strategies and Tactics Matter Most to Consumers

As business owner and marketers plan their strategies for 2018, there are a lot of choices for marketing strategies and tactics. However, since marketing budgets are limited, it’s sometimes hard to choose which methods to use and which to avoid. A recent report from the National Retail Federation provides useful insights into what matters most to consumers and which tactics are the most effective. The recently released its quarterly Consumer View report. The report gauges consumer behavior and shopping trends … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

Online Holiday Shoppers to Spend 70% More Than In-Store Shoppers in 2017

With the holiday shopping season already starting for many consumers, business owners are wondering about the best way to attract customers. Though online shopping and ecommerce have come a long way, most customers will do their holiday shopping at a traditional store. However, a new study suggests business owners that use online marketing and ecommerce may come out ahead this holiday season. According to a survey of 3,785 individuals by NPD Group, online marketing and ecommerce will play a larger … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Research, Marketing Tips and Tricks

75% of Mobile Millennial Consumers Now Watch Videos in Vertical Mode

Mobile devices have greatly changed the way people communicate, interact and purchase the things consumers need on a daily basis. For this reason, it’s important for business owners to use the most effective tactics in trying to reach and persuade mobile consumers. While it’s no surprise that videos are important to mobile marketing, a new report shows how important optimizing video content is for mobile users. Getting the optimization correct for online video is important. Just as you wouldn’t show … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Mobile Marketing

Study Finds that User Generated Content Positively Influences Most Online Shoppers

One of the greatest challenges of any form of marketing is coming up with new and compelling content for a target audience. This is an even larger problem for online marketing. The fast-pace nature of the internet requires a constant stream of new content from business owners and marketers. One way to reduce the burden on content creation is to allow fans to create the content for you. A recent report shows that many consumers, especially younger adults, are greatly … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks, Social Media

Millennials Spend 3 Minutes Searching for Coupons Before Searching for Product

During the recession, many people became very good at looking for coupons. When money is tight, people look for ways to save, pinching every penny and squeezing every dime. While the economy has improved greatly since the worst days of the recession, consumers haven’t forgotten the cost-cutting skills they learned. According to a recent study, this is especially true of Millennials, who use coupons as part of their online and offline shopping experiences. With spending reaching more than $600 billion … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Study Shows Consumers Watch and Respond to Branded Videos on Facebook

Since the dawn of television, it’s become increasingly clear that videos are an effective way to keep viewer attention and to get a point across. While many businesses use their company’s website or TV ad breaks to showcase videos, social media is also a good way to share video content. Facebook in particular is a great platform for video marketers. Five hundred million people are watching videos on Facebook every day, and they are not just viewing content from family … Continue reading

Posted on by Peter Roesler Category: Facebook, Marketing Research, Marketing Tips and Tricks, Social Media

Study Shows Deals and Promotions Greatly Influence Choices of Global Travelers

With the summer starting just a few weeks from now, consumers across the country are making travel plans for their vacation. The summer vacation season is a boon to most business owners. Local residents and travelers alike are looking for things to do, and with the right marketing plan, business owners can attract more customers than ever. A recent survey showed what tactics work best for influencing summer travelers. According to a recent, international study by Experian Media Solutions, just … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Research, Marketing Tips and Tricks

Google to Start Labeling More Non-HTTPS as “Non Secure” Starting in October

There are more than 1 billion computers around the world currently using the Chrome browser. And as many recent studies have shown, many consumers are very concerned about online security. When taken together, it makes sense that business owners are paying attention to plan to include “not secure” site labels on the websites without HTTPS starting in October. In just the past year, there have been several situations where business owners and consumers have had their data stolen or website … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Marketing Tips and Tricks, Search Engine Optimization