NRF Study Shows Which Business Strategies and Tactics Matter Most to Consumers

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As business owner and marketers plan their strategies for 2018, there are a lot of choices for marketing strategies and tactics. However, since marketing budgets are limited, it’s sometimes hard to choose which methods to use and which to avoid. A recent report from the National Retail Federation provides useful insights into what matters most to consumers and which tactics are the most effective. The recently released its quarterly Consumer View report. The report gauges consumer behavior and shopping trends … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

83% of Consumers Search for Free Shipping When Shopping Online

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Retailers often go all out when it comes to the holidays, making an extra effort to offer the best prices and delivery options. While prices normally return to normal after the new year, consumer expectations may be changed forever. A recent study found that this is the case for shipping and delivery options. An Arvato survey found that delivery speed and cost are critical factors in convincing consumer to make a purchase. Original research by Arvato based on a survey … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research

Online Holiday Shoppers to Spend 70% More Than In-Store Shoppers in 2017

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With the holiday shopping season already starting for many consumers, business owners are wondering about the best way to attract customers. Though online shopping and ecommerce have come a long way, most customers will do their holiday shopping at a traditional store. However, a new study suggests business owners that use online marketing and ecommerce may come out ahead this holiday season. According to a survey of 3,785 individuals by NPD Group, online marketing and ecommerce will play a larger … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Research, Marketing Tips and Tricks

Online Marketing has Become the Final Frontier for Grocery Retailers

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While the internet and ecommerce have dominated and changed many industries, there are some sectors that have proved harder to break into. However, even in some of these areas, online marketing and sales are starting to make an impact. A recent study focused on the changes happening among grocery retailers and how online marketing has become the final frontier for these stores. PowerReviews recently research paper titled, “Beyond the Supermarket Shelves: How consumers are navigating the grocery shopping experience online … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research

Survey Suggests Marketers Believe Social Media is More Effective for B2C than B2B

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As any builder or mechanic will tell you, it’s important to use the right tools for a certain job. Sure, you can hang a picture on a nail using only a socket wrench, but it’s going to take more time and not work as well. In recent years, social media marketing has become a sort of omni-tool for marketers with just about every business engaged in some form of social media. A new study shows that while social media marketing … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Research, Social Media

Study Finds Coupons Are the Most Important Deciding Factor for Many Shoppers

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It’s September, which means it’s time for business owners and marketers to start planning their holiday marketing plans. While it’s important to have the best products that customers want, this matters less in the age of online shopping since there is probably another online vendor selling the same thing. A recent survey by Valassis examined what matters the most to modern shoppers and how businesses can adjust their tactics accordingly. In a survey of 8,550 consumers, Valassis found that shoppers … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research

More In-Store Retailers Turn to Mobile Marketing and Social Media to Boost Sales

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For a long time, many small and local businesses considered their main technology challenge to be getting a website created. However, with so many businesses with websites, and increased competition from online rivals, business owners have embraced new technology to help their businesses succeed. A new report from RetailMeNot suggests that business owners will increasingly use mobile marketing and social media marketing to expand their in-store businesses in the near future. RetailMeNot recently released a new study titled “How Retailers … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Mobile Marketing

3 Recent Google Changes You May Have Missed This Week

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One of Google’s strengths is that the company is always adapting its products to fit the changing needs of consumers and business owners. However, with Google’s sheer number of products and services, along with all the changes Google is constantly making, it’s hard for people to stay up-to-date with the latest Google news. Here are three Google news tidbits from the past week that you may have missed. New Guidelines for Quality Raters To combat some of the negative issues … Continue reading

Posted on by Peter Roesler Category: Google Updates and Changes, In the News, Marketing Research, Search Engine Optimization

95% of Consumers Have Mobile Devices in Hand While Watching TV

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Mobile devices have become an extremely important part of everyday life for Americans and many people around the world. Most people are unlikely to be away from their mobile devices for more than an hour, and they check them constantly throughout the the day. A recent study from Facebook shows that even the time people spend with their TV screens is being shared with their mobile devices. An in-home eye-tracking study Facebook IQ commissioned in the US revealed that 94 … Continue reading

Posted on by Peter Roesler Category: Facebook, Marketing Research, Mobile Marketing, Social Media

75% of Mobile Millennial Consumers Now Watch Videos in Vertical Mode

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Mobile devices have greatly changed the way people communicate, interact and purchase the things consumers need on a daily basis. For this reason, it’s important for business owners to use the most effective tactics in trying to reach and persuade mobile consumers. While it’s no surprise that videos are important to mobile marketing, a new report shows how important optimizing video content is for mobile users. Getting the optimization correct for online video is important. Just as you wouldn’t show … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Mobile Marketing