More In-Store Retailers Turn to Mobile Marketing and Social Media to Boost Sales

shutterstock_126762221

For a long time, many small and local businesses considered their main technology challenge to be getting a website created. However, with so many businesses with websites, and increased competition from online rivals, business owners have embraced new technology to help their businesses succeed. A new report from RetailMeNot suggests that business owners will increasingly use mobile marketing and social media marketing to expand their in-store businesses in the near future. RetailMeNot recently released a new study titled “How Retailers … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Mobile Marketing

3 Recent Google Changes You May Have Missed This Week

Google-HQ-2016

One of Google’s strengths is that the company is always adapting its products to fit the changing needs of consumers and business owners. However, with Google’s sheer number of products and services, along with all the changes Google is constantly making, it’s hard for people to stay up-to-date with the latest Google news. Here are three Google news tidbits from the past week that you may have missed. New Guidelines for Quality Raters To combat some of the negative issues … Continue reading

Posted on by Peter Roesler Category: Google Updates and Changes, In the News, Marketing Research, Search Engine Optimization

95% of Consumers Have Mobile Devices in Hand While Watching TV

mobile-marketing-television

Mobile devices have become an extremely important part of everyday life for Americans and many people around the world. Most people are unlikely to be away from their mobile devices for more than an hour, and they check them constantly throughout the the day. A recent study from Facebook shows that even the time people spend with their TV screens is being shared with their mobile devices. An in-home eye-tracking study Facebook IQ commissioned in the US revealed that 94 … Continue reading

Posted on by Peter Roesler Category: Facebook, Marketing Research, Mobile Marketing, Social Media

75% of Mobile Millennial Consumers Now Watch Videos in Vertical Mode

mobile-consumers

Mobile devices have greatly changed the way people communicate, interact and purchase the things consumers need on a daily basis. For this reason, it’s important for business owners to use the most effective tactics in trying to reach and persuade mobile consumers. While it’s no surprise that videos are important to mobile marketing, a new report shows how important optimizing video content is for mobile users. Getting the optimization correct for online video is important. Just as you wouldn’t show … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Mobile Marketing

Study Finds that User Generated Content Positively Influences Most Online Shoppers

user-generated-content-social-media

One of the greatest challenges of any form of marketing is coming up with new and compelling content for a target audience. This is an even larger problem for online marketing. The fast-pace nature of the internet requires a constant stream of new content from business owners and marketers. One way to reduce the burden on content creation is to allow fans to create the content for you. A recent report shows that many consumers, especially younger adults, are greatly … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks, Social Media

Millennials Spend 3 Minutes Searching for Coupons Before Searching for Product

online-coupons

During the recession, many people became very good at looking for coupons. When money is tight, people look for ways to save, pinching every penny and squeezing every dime. While the economy has improved greatly since the worst days of the recession, consumers haven’t forgotten the cost-cutting skills they learned. According to a recent study, this is especially true of Millennials, who use coupons as part of their online and offline shopping experiences. With spending reaching more than $600 billion … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Study Shows Consumers Watch and Respond to Branded Videos on Facebook

online-video-concept

Since the dawn of television, it’s become increasingly clear that videos are an effective way to keep viewer attention and to get a point across. While many businesses use their company’s website or TV ad breaks to showcase videos, social media is also a good way to share video content. Facebook in particular is a great platform for video marketers. Five hundred million people are watching videos on Facebook every day, and they are not just viewing content from family … Continue reading

Posted on by Peter Roesler Category: Facebook, Marketing Research, Marketing Tips and Tricks, Social Media

Study Shows Deals and Promotions Greatly Influence Choices of Global Travelers

online-vacation-search

With the summer starting just a few weeks from now, consumers across the country are making travel plans for their vacation. The summer vacation season is a boon to most business owners. Local residents and travelers alike are looking for things to do, and with the right marketing plan, business owners can attract more customers than ever. A recent survey showed what tactics work best for influencing summer travelers. According to a recent, international study by Experian Media Solutions, just … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Research, Marketing Tips and Tricks

Study Shows Personalization and Recommendations Can Convert Online Shoppers

market-research-trends

Online retailers and traditional store owners are locked into a tug-a-war game when it comes to attracting and retaining customers. To think of it another way, whenever online retailers increase their sales, it’s normally at the expense of a brick-and-mortar retailer. Conversely, many of the advances we’ve seen for in-store marketing are often designed to get online shoppers to visit the physical store. A recent study offered some data that can help online retailers attract new customers and help traditional … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research

New Study Shows Marketers How to Create More Engaging Loyalty Programs

market-research-trends

In an increasingly competitive and global marketplace, keeping customers happy and turning them into return shoppers is essential to the success of most businesses. As has been shown by several recent studies, loyalty programs are an effective way to build a stronger rapport with customers. However, not all loyalty programs are created equally, a recent study shows that loyalty programs with mobile functionality outperform their non-mobile counterparts. A recent study from 3Cinteractive focused on the way consumers engage with loyalty … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Research, Marketing Tips and Tricks, Mobile Marketing