Study Finds that User Generated Content Positively Influences Most Online Shoppers

user-generated-content-social-media

One of the greatest challenges of any form of marketing is coming up with new and compelling content for a target audience. This is an even larger problem for online marketing. The fast-pace nature of the internet requires a constant stream of new content from business owners and marketers. One way to reduce the burden on content creation is to allow fans to create the content for you. A recent report shows that many consumers, especially younger adults, are greatly … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks, Social Media

Millennials Spend 3 Minutes Searching for Coupons Before Searching for Product

online-coupons

During the recession, many people became very good at looking for coupons. When money is tight, people look for ways to save, pinching every penny and squeezing every dime. While the economy has improved greatly since the worst days of the recession, consumers haven’t forgotten the cost-cutting skills they learned. According to a recent study, this is especially true of Millennials, who use coupons as part of their online and offline shopping experiences. With spending reaching more than $600 billion … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Study Shows Consumers Watch and Respond to Branded Videos on Facebook

online-video-concept

Since the dawn of television, it’s become increasingly clear that videos are an effective way to keep viewer attention and to get a point across. While many businesses use their company’s website or TV ad breaks to showcase videos, social media is also a good way to share video content. Facebook in particular is a great platform for video marketers. Five hundred million people are watching videos on Facebook every day, and they are not just viewing content from family … Continue reading

Posted on by Peter Roesler Category: Facebook, Marketing Research, Marketing Tips and Tricks, Social Media

Study Shows Deals and Promotions Greatly Influence Choices of Global Travelers

online-vacation-search

With the summer starting just a few weeks from now, consumers across the country are making travel plans for their vacation. The summer vacation season is a boon to most business owners. Local residents and travelers alike are looking for things to do, and with the right marketing plan, business owners can attract more customers than ever. A recent survey showed what tactics work best for influencing summer travelers. According to a recent, international study by Experian Media Solutions, just … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Research, Marketing Tips and Tricks

Study Shows Personalization and Recommendations Can Convert Online Shoppers

market-research-trends

Online retailers and traditional store owners are locked into a tug-a-war game when it comes to attracting and retaining customers. To think of it another way, whenever online retailers increase their sales, it’s normally at the expense of a brick-and-mortar retailer. Conversely, many of the advances we’ve seen for in-store marketing are often designed to get online shoppers to visit the physical store. A recent study offered some data that can help online retailers attract new customers and help traditional … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research

New Study Shows Marketers How to Create More Engaging Loyalty Programs

market-research-trends

In an increasingly competitive and global marketplace, keeping customers happy and turning them into return shoppers is essential to the success of most businesses. As has been shown by several recent studies, loyalty programs are an effective way to build a stronger rapport with customers. However, not all loyalty programs are created equally, a recent study shows that loyalty programs with mobile functionality outperform their non-mobile counterparts. A recent study from 3Cinteractive focused on the way consumers engage with loyalty … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Research, Marketing Tips and Tricks, Mobile Marketing

60% of Consumers Won’t Shop from SMB Websites that Seem Outdated or Neglected

web-design-concept

Business owners have known for generations that a good reputation is essential for a successful business. Traditionally, this has been done by having fair pricing, good customer service, etc. And while these things still matter in 2017, there’s something else that consumer consider when choosing a business: the company’s website. A recent study found that first impressions and a company’s reputation can be hurt by an out of date website. Just as a business’s sign, store front and cleanliness influence … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Web Design

Privacy Concerns May Keep Consumers From Applying for Credit Programs

privacy-concept

For many large brands, online retailers and small business owners alike, getting consumers to apply for in-store credit is a goal for increasing sales and profitability. However, there are a lot of challenges to getting consumers to take that first step. A recent study suggests that an important factor in all of this are privacy concerns. A recent survey by Vyze found that about nine in 10 consumers have been asked to fill out a credit application at the checkout, … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Research, Marketing Tips and Tricks

Studies Find Mobile Devices and Retail Redemption Options Entice Loyalty Program Members

loyalty-program-concept

Many businesses have caught on to the fact that loyalty programs are a great way to retain customers and make their services stand out from the rest. The flip side of that is that there is greater competition to provide the best loyalty program. Afterall, customers only have so much space in their wallets and key rings for cards, and the way to maximize the benefits of loyalty programs is to do as much shopping with on one program as … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

New Research Suggests Ways to Create Engaging Email Subject LInes

email-marketing-concept

There has been a lot of data and articles that point to the fact the email marketing can be effective with online consumers, even as new marketing technology becomes available. One of the big challenges to creating an engaging email marketing campaign is the fact that marketers only have the short space of a subject line to grab the reader’s attention and to get them to open the email. New research suggests that when it comes to describing deals in … Continue reading

Posted on by Peter Roesler Category: Email, Internet Marketing, Marketing Research, Marketing Tips and Tricks