LinkedIn and Facebook Announce New Video Content Marketing Opportunities

social-media-word-cloud

Video content marketing has become more prevalent over the past few years and as a result, more important to marketers. Many internet portals and social media networks have scrambled over the last few years to add videos to their platforms, and to find ways to monetize this content. In recent weeks, two of the giants of social media, Facebook and LinkedIn announced plans that would help each of platforms make more of their video content offerings. LinkedIn is the biggest … Continue reading

Posted on by Peter Roesler Category: Facebook, Linked In, Pay Per Click, Social Media

LinkedIn Introduces New Lead Accelerator to Help B2B Marketers

LMS-Funnel

LinkedIn is already an amazingly useful platform for business owners and marketers who want to connect with other business owners and professionals. Lead generation is one of the most important benefits of using LinkedIn for B2B marketers. LinkedIn recently announced updates to their lead generation tools that will help expand the reach of the network beyond the pages of the platform. LinkedIn has introduced a new LinkedIn Lead Accelerator to help marketers gain more information about prospects that are LinkedIn … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Linked In, Social Media

LinkedIn Overhauls Terms of Service and Privacy Policy – Users Are the Ones Who Benefit

linkedin-conversations

LinkedIn is updating it’s Terms of Service and Privacy Policy at the end of the month, but fear not. One of the thing the company is changing, is the length of its policies, cutting them by half. The company better explains their policy on content ownership, while enshrining new rights for users. The changes also cover the company’s recent acquisition of Bizo. This article will explain these new updates and what they mean for marketers and business owners. The first … Continue reading

Posted on by Peter Roesler Category: In the News, Linked In, Social Media

7 Tips to Improve Your LinkedIn Publishing

linkedin-conversations

When most marketers think about the value of LinkedIn, they immediately think about the ability to connect with other business owners and professionals. While this is certainly a good thing, there are other ways that entrepreneurs should use the social network to their advantage. LinkedIn’s system for post creation and link sharing make it an ideal platform for content marketers trying to reach a business-minded audience. Recently, Search Wilderness examined 3,000 of the most popular published content on LinkedIn to … Continue reading

Posted on by Peter Roesler Category: Linked In, Marketing Tips and Tricks, Social Media

The Mobile Moment – Coming to Linkedin Soon

linkedin-conversations

Linkedin.com stated this week that more than half of its global traffic will be from mobile devices in the very near future, what the company terms ‘the mobile moment.’ According to the head of engineering at the Linkedin Technology Center in Bangalore, India, the world is becoming much more mobile, and the web is being accessed via smartphones and tablets more often. Ganesan Venkatasubramian added that about 43% of Linkedin’s current traffic comes from mobile and will pass 50% soon. … Continue reading

Posted on by Peter Roesler Category: Linked In

The Illogic of Linkedin’s Post Moderation Policy

linkedin

Most of would agree that Linkedin is a highly useful website for people interested in social media marketing in the business world. Most of us also would agree that ‘spam’ is bad. However, many users of Linkedin find themselves caught up in the website’s controversial policy to limit spammy posts in Linkedin groups. Here is the problem: As Linkedin operates today, any time any person flags one of your posts in a Linkedin group, ALL of your posts in ALL … Continue reading

Posted on by Peter Roesler Category: Linked In

LinkedIn Updates Profile for Premium Subscribers; Creates Low-Price Subscription

premium-experience-background

Just like websites, it’s important that social media networks update their look so they don’t become stale. Facebook, Twitter have already made major changes to their layouts this year and now LinkedIn is doing the same. This post will explain the new changes to LinkedIn profile and how this disorder can use it to market themselves and their company. The LinkedIn update takes a page from the layouts of other major platforms by giving users a larger profile picture and … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Linked In, Social Media

LinkedIn Ends Products and Service Tab, Recommends Other Features

linkedin-conversations

Over the past week, many LinkedIn users who use the platform to showcase their products and services may have been surprised to see that their Products and Services tab had been removed. For those who’ve become used to the feature, the change may be unwelcome, but, LinkedIn still has plenty to offer for marketers seeking to build product or brand awareness. This post will discuss the change and what LinkedIn marketers need to do for their profiles. LinkedIn’s decision to … Continue reading

Posted on by Peter Roesler Category: In the News, Linked In, Marketing Tips and Tricks, Social Media

Mystery LinkedIn App to Be Unveiled Soon

linkedin-conversations

The word is that LinkedIn has major plans to ramp up its mobile platform in 2014, and one or maybe two standalone, new apps appear to be part of that effort. LinkedIn has stated in the press that it has more apps planned to be launched in 2014 and 2015. One will definitely be unveiled this year, but no one yet knows what it is. As of now, LinkedIn has four mobile apps: LinkedIn – This is the general, standard … Continue reading

Posted on by Peter Roesler Category: Linked In

Alternatives to Facebook To Diversify Your Social Media Marketing

social-marketing-diversified

Recent changes to Facebook has made the world’s largest social network essentially a pay-to-play network for small businesses trying to market on the platform. Namely, the organic reach of posts will be extremely low unless businesses pay to boost posts. Facebook’s attempt to generate more revenue has a serious flaw, there are many other social media platforms for people to choose from with significantly large audiences. The one thing to remember about the Facebook’s billions of users is that most … Continue reading

Posted on by Peter Roesler Category: Facebook, Google Plus, Linked In, Social Media, Twitter