More In-Store Retailers Turn to Mobile Marketing and Social Media to Boost Sales

shutterstock_126762221

For a long time, many small and local businesses considered their main technology challenge to be getting a website created. However, with so many businesses with websites, and increased competition from online rivals, business owners have embraced new technology to help their businesses succeed. A new report from RetailMeNot suggests that business owners will increasingly use mobile marketing and social media marketing to expand their in-store businesses in the near future. RetailMeNot recently released a new study titled “How Retailers … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Mobile Marketing

75% of Mobile Millennial Consumers Now Watch Videos in Vertical Mode

mobile-consumers

Mobile devices have greatly changed the way people communicate, interact and purchase the things consumers need on a daily basis. For this reason, it’s important for business owners to use the most effective tactics in trying to reach and persuade mobile consumers. While it’s no surprise that videos are important to mobile marketing, a new report shows how important optimizing video content is for mobile users. Getting the optimization correct for online video is important. Just as you wouldn’t show … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Mobile Marketing

Study Finds that User Generated Content Positively Influences Most Online Shoppers

user-generated-content-social-media

One of the greatest challenges of any form of marketing is coming up with new and compelling content for a target audience. This is an even larger problem for online marketing. The fast-pace nature of the internet requires a constant stream of new content from business owners and marketers. One way to reduce the burden on content creation is to allow fans to create the content for you. A recent report shows that many consumers, especially younger adults, are greatly … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks, Social Media

Millennials Spend 3 Minutes Searching for Coupons Before Searching for Product

online-coupons

During the recession, many people became very good at looking for coupons. When money is tight, people look for ways to save, pinching every penny and squeezing every dime. While the economy has improved greatly since the worst days of the recession, consumers haven’t forgotten the cost-cutting skills they learned. According to a recent study, this is especially true of Millennials, who use coupons as part of their online and offline shopping experiences. With spending reaching more than $600 billion … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Google Announces Plan to Use Credit Card Data to Measure Ad Effectiveness Offline

Attribution Diagram cropped

One of the hardest things to do in online marketing is showing the effect online content has on in-store sales. This problems is faced by all forms of advertising. Customer rarely go to a business and tell the business owner they are shopping for items they saw on a television commercial during the second ad break for CSI: Miami. This is why advertisers and marketers have had to use proxies like clicks to the website, circulation numbers and other kinds … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Mobile Marketing, Pay Per Click

Study Shows Personalization and Recommendations Can Convert Online Shoppers

market-research-trends

Online retailers and traditional store owners are locked into a tug-a-war game when it comes to attracting and retaining customers. To think of it another way, whenever online retailers increase their sales, it’s normally at the expense of a brick-and-mortar retailer. Conversely, many of the advances we’ve seen for in-store marketing are often designed to get online shoppers to visit the physical store. A recent study offered some data that can help online retailers attract new customers and help traditional … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research

Google to Start Labeling More Non-HTTPS as “Non Secure” Starting in October

form-and-incognito-http-bad-verbose

There are more than 1 billion computers around the world currently using the Chrome browser. And as many recent studies have shown, many consumers are very concerned about online security. When taken together, it makes sense that business owners are paying attention to plan to include “not secure” site labels on the websites without HTTPS starting in October. In just the past year, there have been several situations where business owners and consumers have had their data stolen or website … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Marketing Tips and Tricks, Search Engine Optimization

8 Recent Google Updates and Changes Marketers Should Know About

Google-HQ-2016

Google’s dominance of search requires them to be ever diligent and constantly improving. This is a double-edged sword for business owners. On the one hand, it means that they must constantly update and improve their own sites. However, most of the changes and updates Google makes create new marketing opportunities for business owners who know about the changes and take advantage of them. Here are eight recent changes and updates that happened to Google during April that marketers should know … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Marketing Tips and Tricks, Search Engine Optimization

60% of Consumers Won’t Shop from SMB Websites that Seem Outdated or Neglected

web-design-concept

Business owners have known for generations that a good reputation is essential for a successful business. Traditionally, this has been done by having fair pricing, good customer service, etc. And while these things still matter in 2017, there’s something else that consumer consider when choosing a business: the company’s website. A recent study found that first impressions and a company’s reputation can be hurt by an out of date website. Just as a business’s sign, store front and cleanliness influence … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Web Design

Studies Find Mobile Devices and Retail Redemption Options Entice Loyalty Program Members

loyalty-program-concept

Many businesses have caught on to the fact that loyalty programs are a great way to retain customers and make their services stand out from the rest. The flip side of that is that there is greater competition to provide the best loyalty program. Afterall, customers only have so much space in their wallets and key rings for cards, and the way to maximize the benefits of loyalty programs is to do as much shopping with on one program as … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks