Study Finds that User Generated Content Positively Influences Most Online Shoppers

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One of the greatest challenges of any form of marketing is coming up with new and compelling content for a target audience. This is an even larger problem for online marketing. The fast-pace nature of the internet requires a constant stream of new content from business owners and marketers. One way to reduce the burden on content creation is to allow fans to create the content for you. A recent report shows that many consumers, especially younger adults, are greatly … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks, Social Media

Millennials Spend 3 Minutes Searching for Coupons Before Searching for Product

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During the recession, many people became very good at looking for coupons. When money is tight, people look for ways to save, pinching every penny and squeezing every dime. While the economy has improved greatly since the worst days of the recession, consumers haven’t forgotten the cost-cutting skills they learned. According to a recent study, this is especially true of Millennials, who use coupons as part of their online and offline shopping experiences. With spending reaching more than $600 billion … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Study Shows Deals and Promotions Greatly Influence Choices of Global Travelers

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With the summer starting just a few weeks from now, consumers across the country are making travel plans for their vacation. The summer vacation season is a boon to most business owners. Local residents and travelers alike are looking for things to do, and with the right marketing plan, business owners can attract more customers than ever. A recent survey showed what tactics work best for influencing summer travelers. According to a recent, international study by Experian Media Solutions, just … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Research, Marketing Tips and Tricks

Study Shows Personalization and Recommendations Can Convert Online Shoppers

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Online retailers and traditional store owners are locked into a tug-a-war game when it comes to attracting and retaining customers. To think of it another way, whenever online retailers increase their sales, it’s normally at the expense of a brick-and-mortar retailer. Conversely, many of the advances we’ve seen for in-store marketing are often designed to get online shoppers to visit the physical store. A recent study offered some data that can help online retailers attract new customers and help traditional … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research

Google and Facebook Make Changes to Tackle Annoying Content on Platforms

Photo Credit: OlegDoroshin / Shutterstock.com

Social media, SEO and online advertising have made it possible for content creators to more easily make money than it was in the past. People can write articles that can be placed on a self-owned website, the link promoted through Facebook or Google, and the website owner can reap the benefits in ad revenue. Unfortunately, this set of circumstances give some people an incentive to use unscrupulous practices to get views and gain traffic. Over the last few weeks, Google … Continue reading

Posted on by Peter Roesler Category: Facebook, Google, Google Updates and Changes, In the News, Search Engine Optimization

New Study Shows Marketers How to Create More Engaging Loyalty Programs

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In an increasingly competitive and global marketplace, keeping customers happy and turning them into return shoppers is essential to the success of most businesses. As has been shown by several recent studies, loyalty programs are an effective way to build a stronger rapport with customers. However, not all loyalty programs are created equally, a recent study shows that loyalty programs with mobile functionality outperform their non-mobile counterparts. A recent study from 3Cinteractive focused on the way consumers engage with loyalty … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Research, Marketing Tips and Tricks, Mobile Marketing

Privacy Concerns May Keep Consumers From Applying for Credit Programs

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For many large brands, online retailers and small business owners alike, getting consumers to apply for in-store credit is a goal for increasing sales and profitability. However, there are a lot of challenges to getting consumers to take that first step. A recent study suggests that an important factor in all of this are privacy concerns. A recent survey by Vyze found that about nine in 10 consumers have been asked to fill out a credit application at the checkout, … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Research, Marketing Tips and Tricks

Studies Find Mobile Devices and Retail Redemption Options Entice Loyalty Program Members

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Many businesses have caught on to the fact that loyalty programs are a great way to retain customers and make their services stand out from the rest. The flip side of that is that there is greater competition to provide the best loyalty program. Afterall, customers only have so much space in their wallets and key rings for cards, and the way to maximize the benefits of loyalty programs is to do as much shopping with on one program as … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

eBay Now Offering 3-Day Guaranteed Delivery for Certain Sellers

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Earlier this week, eBay set the ecommerce world on its end with a bold new marketing strategy. For certain businesses that meet shipping goals and targets, eBay will guarantee a three-day shipping time or refund the payment. Besides being an enticing incentive for consumers to buy items on eBay, it also dramatically change the paradigm for way ecommerce normally works, and other businesses and retailers will need to adapt with these changes. Two years after beginning the pilot program, eBay … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing

Study Shows that Coupons are Key to Online and Offline Conversions

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Coupons have been a mainstay of advertising for more than a century. At this point, it’s commonly accepted that people like deals and using coupons can lead to increased sales. A recent study expands on that knowledge by examining the best ways to use coupons for online and offline marketing. To start with the obvious, people like coupons… a lot. According to the 2K17 Coupon Intelligence study, about 90% of shoppers are looking for coupons both online and offline. Furthermore, … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks