Facebook Threatens to Ban Advertisers and Page Owners for Cloaked Links

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If you use Facebook to help promote your business or share content with others, you may have noticed some changes to the way link boxes are handled. As was discussed in another article, these changes were setup to prevent people from changing the link box to confuse readers. Earlier this week, Facebook has announced even more efforts to prevent misinformation campaigns from spreading on the platform. And in this case, violators may be banned from ads or have their pages … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

3 Recent Google Changes You May Have Missed This Week

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One of Google’s strengths is that the company is always adapting its products to fit the changing needs of consumers and business owners. However, with Google’s sheer number of products and services, along with all the changes Google is constantly making, it’s hard for people to stay up-to-date with the latest Google news. Here are three Google news tidbits from the past week that you may have missed. New Guidelines for Quality Raters To combat some of the negative issues … Continue reading

Posted on by Peter Roesler Category: Google Updates and Changes, In the News, Marketing Research, Search Engine Optimization

Facebook Announces New Metrics for Ads and Business Pages

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Facebook recently announced significant changes and updates to the world’s largest social media platform. Many of these changes will create new and better advertising opportunities for business owners. This article will review some of the important announcements Facebook has made in the past couple of weeks. Facebook’s metrics are one of the major benefits of using Facebook advertising, since they allow business owners and marketers to make informed decisions about the effectiveness of their campaigns and ads. However, as was … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

Study Finds that User Generated Content Positively Influences Most Online Shoppers

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One of the greatest challenges of any form of marketing is coming up with new and compelling content for a target audience. This is an even larger problem for online marketing. The fast-pace nature of the internet requires a constant stream of new content from business owners and marketers. One way to reduce the burden on content creation is to allow fans to create the content for you. A recent report shows that many consumers, especially younger adults, are greatly … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks, Social Media

Millennials Spend 3 Minutes Searching for Coupons Before Searching for Product

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During the recession, many people became very good at looking for coupons. When money is tight, people look for ways to save, pinching every penny and squeezing every dime. While the economy has improved greatly since the worst days of the recession, consumers haven’t forgotten the cost-cutting skills they learned. According to a recent study, this is especially true of Millennials, who use coupons as part of their online and offline shopping experiences. With spending reaching more than $600 billion … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Study Shows Deals and Promotions Greatly Influence Choices of Global Travelers

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With the summer starting just a few weeks from now, consumers across the country are making travel plans for their vacation. The summer vacation season is a boon to most business owners. Local residents and travelers alike are looking for things to do, and with the right marketing plan, business owners can attract more customers than ever. A recent survey showed what tactics work best for influencing summer travelers. According to a recent, international study by Experian Media Solutions, just … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Research, Marketing Tips and Tricks

Study Shows Personalization and Recommendations Can Convert Online Shoppers

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Online retailers and traditional store owners are locked into a tug-a-war game when it comes to attracting and retaining customers. To think of it another way, whenever online retailers increase their sales, it’s normally at the expense of a brick-and-mortar retailer. Conversely, many of the advances we’ve seen for in-store marketing are often designed to get online shoppers to visit the physical store. A recent study offered some data that can help online retailers attract new customers and help traditional … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research

Google and Facebook Make Changes to Tackle Annoying Content on Platforms

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Social media, SEO and online advertising have made it possible for content creators to more easily make money than it was in the past. People can write articles that can be placed on a self-owned website, the link promoted through Facebook or Google, and the website owner can reap the benefits in ad revenue. Unfortunately, this set of circumstances give some people an incentive to use unscrupulous practices to get views and gain traffic. Over the last few weeks, Google … Continue reading

Posted on by Peter Roesler Category: Facebook, Google, Google Updates and Changes, In the News, Search Engine Optimization

New Study Shows Marketers How to Create More Engaging Loyalty Programs

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In an increasingly competitive and global marketplace, keeping customers happy and turning them into return shoppers is essential to the success of most businesses. As has been shown by several recent studies, loyalty programs are an effective way to build a stronger rapport with customers. However, not all loyalty programs are created equally, a recent study shows that loyalty programs with mobile functionality outperform their non-mobile counterparts. A recent study from 3Cinteractive focused on the way consumers engage with loyalty … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Research, Marketing Tips and Tricks, Mobile Marketing

Privacy Concerns May Keep Consumers From Applying for Credit Programs

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For many large brands, online retailers and small business owners alike, getting consumers to apply for in-store credit is a goal for increasing sales and profitability. However, there are a lot of challenges to getting consumers to take that first step. A recent study suggests that an important factor in all of this are privacy concerns. A recent survey by Vyze found that about nine in 10 consumers have been asked to fill out a credit application at the checkout, … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Research, Marketing Tips and Tricks