Google My Business Launches New Dashboard and Location Features for Agencies

As a business grows in size, it can create issues when trying to manage an online digital campaign. Most platforms are well-equipped to handle businesses with a few multiple locations, but things can get tricky when there are a lot of locations, even with Google. However, Google recently announced some changes to Google My Business to help local business owners and advertisers manage multiple locations. Google is introducing a revamped Google My Business API, with a new agency dashboard and … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing, Local Marketing

NRF Survey Predicts Near Record Mother’s Day Spending in 2018

Mother’s Day is just a few weeks away and a recent study suggests that business owners can expect a nice bump is sales as a result. An annual survey by the National Retail Federation predicted that consumers will spend a near-record $23.1 Billion on Mother’s Day related spending. The NRF study is based on a survey of more than 7,500 U.S. consumers who were asked about their Mother’s Day spending plans. According to the survey, a total 86 percent of … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research

Facebook, Instagram and Twitter Announce Major Changes for 3rd Party App Use

One of the issues that prevents business owners of taking advantage of social media marketing is the significant amount of time it takes to maintain a consistent social media presence. This is why many companies use third party systems that let them post to multiple accounts at once or schedule such posts in advance. However, to curb abuse of social media to spread misinformation, Facebook, Instagram and Twitter all recently announced changes to their platform that will affect businesses who … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Internet Marketing, Social Media, Twitter

Google Opens New AMP Stories Mobile Format to All Users

Mobile devices and the mobile internet in general have greatly increased consumer’s access to websites. However, because of their small screen and relatively slower computing speeds, the web experience for mobile users is often diminished in order to ensure that pages load quickly and that visual elements that won’t work on mobile devices aren’t displayed. Google hopes to change that with their new AMP story format which provides content publishers with a mobile-focused format for delivering news and information as … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Mobile Marketing

Google Announces Plan to Add More Diverse Viewpoints in Snippets

We’re barely passed the first month of the new year and we’re already seeing major changes to the Google platform. Thanks to its powerful search algorithm, Google has become the go-to place for answers. However, the company became a lightning rod for criticism last year when people manipulated the system so Google would give fringe answers to basic questions. Google tweaked their algorithm last year to address this issue, but now they’ve unveiled a new tactic: adding more snippets. Essentially, … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News

Facebook Announces Changes that Will Hurt Engagement for Most Business Pages

Northfoto / Shutterstock.com

Just like most people, Facebook has started 2018 with resolutions for the new year. Facebook’s annual goals are usually to make the platform more useful to advertisers and to increase engagement. However, things will be different this year, as Mark Zuckerberg has announced plans to drastically change the News Feed algorithm for Facebook in ways that will make it harder for business owners and content publishers to spread their target audience. The news came from a series of posts Zuckerberg … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

Facebook to Start Page-Level Demotions for Chronic Engagement Bait Use

With millions of new posts being created every hour, it’s difficult for businesses to create Facebook content that gets noticed and engaged with by readers. It’s not uncommon for marketers to try to use tricks to boost their engagement, but this is something Facebook has always fought against. In their latest algorithm change, Facebook will start to penalize pages that use “engagement bait” tactics to increase likes and shares. Engagement bait can take many forms, but the most common form … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

Google Ads Lets Businesses Target Their Customers Using Email, Phone or Address Data

Generally speaking, Google Ads works by using the browsing data from consumers to determine who should see which pieces of advertising. This can be done by using the consumer profile to find a target audience or by retargeting people who have already visited a website. Google recently announced new plan where marketers can directly add phone numbers and addresses to their target audience. Many businesses have a huge amounts of customer data that doesn’t come directly from their website. Starting … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Pay Per Click

Online Holiday Shoppers to Spend 70% More Than In-Store Shoppers in 2017

With the holiday shopping season already starting for many consumers, business owners are wondering about the best way to attract customers. Though online shopping and ecommerce have come a long way, most customers will do their holiday shopping at a traditional store. However, a new study suggests business owners that use online marketing and ecommerce may come out ahead this holiday season. According to a survey of 3,785 individuals by NPD Group, online marketing and ecommerce will play a larger … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Research, Marketing Tips and Tricks

Facebook and Google Add New Ad Features in Time for the Holidays

As business owners and advertisers plan their holiday marketing campaigns, online platforms that sell advertising are offering new tools and features to help business owners reach consumers. Both Google and Facebook announced new ad features, just in time to help business owners this holiday season. After being tested for about a year, Google is making their Shopping Showcase ads available to more advertisers. The feature was first tested in 2016 and throughout most of the year. It is now a … Continue reading

Posted on by Peter Roesler Category: Facebook, Google, In the News, Internet Marketing, Pay Per Click