New Google Update will Allow Users to Opt Out of Certain Targeted Ads

For years, online advertisers have used consumer targeting to ensure their advertisements are shown to the right demographic. This has led to betters returns on investment for online advertising, and better ad experiences for consumers. However, due to growing concerns about the way data is used for online ads, Google is expanding some of its features that give consumers more control over the ads they are shown. While most consumers have experienced positive online ads, where the ads targeted to … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click

Google My Business Adds New Posts Types to Engage Local Searchers

For many small businesses, getting their company to stand out during online searches is essential to attracting new business. One of the easiest ways to increase a businesses local search exposure is to have an up-to-date Google My Business listing. Besides launching a new Google My Business agency dashboard, Google has announced several new features that can help small business owners make the most of the Google My Business platform. Most businesses are familiar with using Google My Business to … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Local Marketing

Google Maps Testing New Feature that May Help Local Marketers

Next to a website, one of the most valuable listings a local company can have online is with their Google My Business listing, which determines the information shown on the map in Google search results. When searching for things while travelling, many consumers will use Google Maps to learn about local shopping spots, eateries, attractions and more. Google is hoping to make Google Maps even more useful by testing some improved local search suggestion options. Last week, the Android Police … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Local Marketing

Google Announces New Programs to Tackle Online Scammers

There’s a clear difference between legitimate small business marketing and scammers. Most small business owners are inundated with phone calls, emails and website comments that are trying to sell them dubious SEO products or Google listing services. These kinds of scams take in millions of dollars a year, and Google has announced some new features to protect consumers and to tackle the problem of online scammers. There are a wide variety of online scams targeted toward business owners. They can … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Local Marketing

Google Will Make Parallel Tracking Mandatory for AdWords in October 2018

To many people, the internet is about speed, and any delay in page load speeds can be detrimental to an ad campaign. For many years, consumers were fairly forgiving of slower-loading mobile sites because of device power and mobile internet speeds, but in 2018, consumers expect more from mobile. A report cited by Google found that a one-second delay in mobile page load can decrease conversions up to 20 percent. Google recently announced some changes to AdWords to help deliver … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click, Search Engine Optimization

Google My Business Launches New Dashboard and Location Features for Agencies

As a business grows in size, it can create issues when trying to manage an online digital campaign. Most platforms are well-equipped to handle businesses with a few multiple locations, but things can get tricky when there are a lot of locations, even with Google. However, Google recently announced some changes to Google My Business to help local business owners and advertisers manage multiple locations. Google is introducing a revamped Google My Business API, with a new agency dashboard and … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing, Local Marketing

Google Launches New Video Ad Format that Doesn’t Require YouTube

For many years, one of the main vehicles for spreading video ads online was YouTube. This worked well because of the size of YouTube’s audience, but it’s not perfect. To help increase the reach of their video ads, Google has announced a new format that will place video ads on variety of different sites and platforms other than YouTube. Google’s new Outstream Ad format will operate on mobile devices across Google video partner mobile sites and apps. This will be … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Mobile Marketing, Pay Per Click, Videos

Google to Begin Predominately Using Mobile-First Indexing

Over the past few years, Google has made a lot of changes to their algorithms to better reflect the current technology and consumer trends. Many of these updates have focused on mobile devices, which dramatically changed the way most people search for information and the way people decide which website they want to visit. Google recently announced they will be rolling out mobile-first indexing which may require some business owners to update their website. The best way to handle content … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Search Engine Optimization

Google Confirms Recent Algorithm Update That Hurt Some Sites’ Rankings

Many website owners pay close attention to their site’s movement on search engine results pages. For many business owners, the viability of their sites depends on them being visible in search and receiving a large amount of traffic. Anyone who has noticed a recent change in their Google SEO rankings, there’s good news and bad news. Google recently confirmed that they made a change to the core search algorithm, but there’s little site owners can do to address any SEO … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Search Engine Optimization

Google Opens New AMP Stories Mobile Format to All Users

Mobile devices and the mobile internet in general have greatly increased consumer’s access to websites. However, because of their small screen and relatively slower computing speeds, the web experience for mobile users is often diminished in order to ensure that pages load quickly and that visual elements that won’t work on mobile devices aren’t displayed. Google hopes to change that with their new AMP story format which provides content publishers with a mobile-focused format for delivering news and information as … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Mobile Marketing