Google Can Now Double Spend Daily Budgets for AdWords

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The ease and speed of online advertising can be a blessing and a curse. Online advertising platforms make it easy to spend a lot more money on ads than someone originally intended. This is why many advertisers and marketers use daily budgets to keep costs in line. Google AdWords users who use daily budgets will need to be more careful as Google will now allow advertisers to go over their daily budgets. The idea of letting AdWords users go over … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click

Google Adds New Tool to Edit Business Listings from Search Results Page

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SEO is important for every business, but it has become vital for the modern, local small business. A recent survey found that more than 80 percent of consumers search the web to find local information. This makes it important for business to have their online information correct. Google has recently introduced changes to Google My Business to make it easier for business owners to edit their information. Google My Business is the business listing service many local business owners use … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing

Google Will Label HTTP Sites with Forms as “Non-Secure” in October

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For a little over a year now, Google has been heavily pushing website to move to more secure HTTPS servers. Google has yet to go the route they went with mobile friendliness and create an entirely new ranking factor. However, they are making changes to Chrome that make it more important for websites to be on an HTTPS server. In this situation, Google is using the power and popularity of the Chrome Browser. As they first warned several months ago, … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Search Engine Optimization

3 Recent Google Changes You May Have Missed This Week

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One of Google’s strengths is that the company is always adapting its products to fit the changing needs of consumers and business owners. However, with Google’s sheer number of products and services, along with all the changes Google is constantly making, it’s hard for people to stay up-to-date with the latest Google news. Here are three Google news tidbits from the past week that you may have missed. New Guidelines for Quality Raters To combat some of the negative issues … Continue reading

Posted on by Peter Roesler Category: Google Updates and Changes, In the News, Marketing Research, Search Engine Optimization

Google to Bring News Feed Feature to Google App and Chrome Browser

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Many people may not remember that over five years ago, Google had an iGoogle service that gave viewers snippets of news clips and the like on their personalized Google home page. The iGoogle service met its end in 2012, where it was replaced by the Google Now app for mobile. Now, Google is retiring the Google Now name and bringing back some of the old iGoogle features to create a personalized news feed for users of the Google App. The … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Mobile Marketing

Google Announces Plan to Use Credit Card Data to Measure Ad Effectiveness Offline

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One of the hardest things to do in online marketing is showing the effect online content has on in-store sales. This problems is faced by all forms of advertising. Customer rarely go to a business and tell the business owner they are shopping for items they saw on a television commercial during the second ad break for CSI: Miami. This is why advertisers and marketers have had to use proxies like clicks to the website, circulation numbers and other kinds … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Mobile Marketing, Pay Per Click

Google and Facebook Make Changes to Tackle Annoying Content on Platforms

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Social media, SEO and online advertising have made it possible for content creators to more easily make money than it was in the past. People can write articles that can be placed on a self-owned website, the link promoted through Facebook or Google, and the website owner can reap the benefits in ad revenue. Unfortunately, this set of circumstances give some people an incentive to use unscrupulous practices to get views and gain traffic. Over the last few weeks, Google … Continue reading

Posted on by Peter Roesler Category: Facebook, Google, Google Updates and Changes, In the News, Search Engine Optimization

Google to Start Labeling More Non-HTTPS as “Non Secure” Starting in October

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There are more than 1 billion computers around the world currently using the Chrome browser. And as many recent studies have shown, many consumers are very concerned about online security. When taken together, it makes sense that business owners are paying attention to plan to include “not secure” site labels on the websites without HTTPS starting in October. In just the past year, there have been several situations where business owners and consumers have had their data stolen or website … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Marketing Tips and Tricks, Search Engine Optimization

8 Recent Google Updates and Changes Marketers Should Know About

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Google’s dominance of search requires them to be ever diligent and constantly improving. This is a double-edged sword for business owners. On the one hand, it means that they must constantly update and improve their own sites. However, most of the changes and updates Google makes create new marketing opportunities for business owners who know about the changes and take advantage of them. Here are eight recent changes and updates that happened to Google during April that marketers should know … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Marketing Tips and Tricks, Search Engine Optimization

Google Begins Penalizing Mobile Sites for Instrusive Interstitials

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With content marketing, the content that catches the consumer’s attention is rarely the end goal. Normally, a blog post or viral video was created to showcase something else to the consumer, such as a specific business or other marketing goal. This is why it’s common to see ads, banners, sign-up boxes and more on pages with content marketing materials. However, this can be a problem for mobile devices. When you have a screen that’s only inches in size, attempts to … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Mobile Marketing, Search Engine Optimization