Google Announces Plan to Use Credit Card Data to Measure Ad Effectiveness Offline

Attribution Diagram cropped

One of the hardest things to do in online marketing is showing the effect online content has on in-store sales. This problems is faced by all forms of advertising. Customer rarely go to a business and tell the business owner they are shopping for items they saw on a television commercial during the second ad break for CSI: Miami. This is why advertisers and marketers have had to use proxies like clicks to the website, circulation numbers and other kinds … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Mobile Marketing, Pay Per Click

Google and Facebook Make Changes to Tackle Annoying Content on Platforms

Photo Credit: OlegDoroshin / Shutterstock.com

Social media, SEO and online advertising have made it possible for content creators to more easily make money than it was in the past. People can write articles that can be placed on a self-owned website, the link promoted through Facebook or Google, and the website owner can reap the benefits in ad revenue. Unfortunately, this set of circumstances give some people an incentive to use unscrupulous practices to get views and gain traffic. Over the last few weeks, Google … Continue reading

Posted on by Peter Roesler Category: Facebook, Google, Google Updates and Changes, In the News, Search Engine Optimization

Google to Start Labeling More Non-HTTPS as “Non Secure” Starting in October

form-and-incognito-http-bad-verbose

There are more than 1 billion computers around the world currently using the Chrome browser. And as many recent studies have shown, many consumers are very concerned about online security. When taken together, it makes sense that business owners are paying attention to plan to include “not secure” site labels on the websites without HTTPS starting in October. In just the past year, there have been several situations where business owners and consumers have had their data stolen or website … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Marketing Tips and Tricks, Search Engine Optimization

8 Recent Google Updates and Changes Marketers Should Know About

Google-HQ-2016

Google’s dominance of search requires them to be ever diligent and constantly improving. This is a double-edged sword for business owners. On the one hand, it means that they must constantly update and improve their own sites. However, most of the changes and updates Google makes create new marketing opportunities for business owners who know about the changes and take advantage of them. Here are eight recent changes and updates that happened to Google during April that marketers should know … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Marketing Tips and Tricks, Search Engine Optimization

Google Begins Penalizing Mobile Sites for Instrusive Interstitials

google-mobile-interstitials-penalty-bad-798x600

With content marketing, the content that catches the consumer’s attention is rarely the end goal. Normally, a blog post or viral video was created to showcase something else to the consumer, such as a specific business or other marketing goal. This is why it’s common to see ads, banners, sign-up boxes and more on pages with content marketing materials. However, this can be a problem for mobile devices. When you have a screen that’s only inches in size, attempts to … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Mobile Marketing, Search Engine Optimization

Google Plans New Label for Sites With Insecure Password Systems

googlelogo_color_284x96dp

Providing proper security for websites has become an increasingly important challenge for small business owners. Over the past few years, we have seen multiple situations where insecure websites for small businesses leaked information that can be used by malicious parties. As this will certainly be a problem for years to come, Google has taken a proactive solution to convince website owners to update their websites. In 2017, Google will start labeling in search results when websites have unsecured logins when … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing

Google Launches Click to Message Feature for Google AdWords

click-to-message-ad

One of the biggest advantages of the information age is the ability to quickly communicate with just about anyone, anywhere, almost instantly. While this is great for keeping up with family and friends, there’s also a huge potential benefit for business owners. Faster communication opens new avenues for customer service and sales channels. And Google plans to add a new way to use faster communication for businesses, by being able to talk to brands through their ads. To explain it … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Marketing Tips and Tricks, Pay Per Click, Search Engine Optimization

Google Announces Separate Index for Mobile Sites to Launch “Within Months”

googlelogo_color_284x96dp

Over the past few years, Google has steadily increased their focus on mobile search and providing the best experience for people checking the internet from smartphones or tablets. This can be seen in the development of a separate search algorithm for mobile search, as well as using mobile friendliness as a ranking factor. During a recent conference, Google revealed that they were planning something even bigger for mobile search, a separate index. During an event at Pubcon, Google’s Gary Illyes … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Mobile Marketing, Search Engine Optimization

Google Announces AdWords Innovations for Local, Cross-Platform, and TV Marketing

crossdevice_halloween-ads-loop_128-1_091616_v2-1

The internet has changed dramatically in the last twenty years. The internet has grown from something that only a few people had in their homes to a state where everyone is always connected, pretty much all the time. This has been a double-edged sword for online marketers. More people are online, but they are using different devices throughout the day. This makes targeting people harder if you’re trying to reach consumers through desktop ads when everyone is using mobile. Google … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing, Mobile Marketing, Pay Per Click

Google Adds New Aggregate Review Scores for Local Search Knowledge Cards

local2

The internet has made it possible for many small businesses to reach their target audience, even when it’s local consumers. This can be a double-edged sword for consumers. There are more choices than ever, but it can be hard to make the right decision. One way consumers deal with this issue is to look for reviews. Google is making it easier for people to find reviews with a planned update for local search results. Earlier this year, Google began including … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Marketing Tips and Tricks, Search Engine Optimization