Google Moves Away from Google+ Integration on Some Products

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When Google first launched the Google+ social network, they tried to boost the profile of the new platform by integrating it into just about every other Google service. Whether because the tactic had fulfilled its mission or Google realized it was kind of counterproductive, the days of heavy-handed Google+ integration are gone. Google has quietly removed some of the profile links to Google+ that were once found on their various services. One of the most noticeable ways Google is de … Continue reading

Posted on by Peter Roesler Category: Google, Google Plus, Google Updates and Changes, In the News

90% of Website Social Logins Are With Facebook or Google+

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Getting consumers to give their personal information to a retail site is one of the major challenges facing website owners. One way to establish trust in a site and make it easy for new visitors to start using the site is by adding social logins. However, not every social login option is created equal. A recent study shows how Facebook and Google+ dominate the social login landscape, along with other key insights on how consumers use these features.   LoginRadius, … Continue reading

Posted on by Peter Roesler Category: Facebook, Google Plus, Marketing Research, Marketing Tips and Tricks

Leaked Yelp Documents Accuse Google Of Manipulating Search Results

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Google hasn’t been catching a break in Europe courts as of late, and Yelp is actively campaigning to make it worse. Besides pushing for a tougher punishment in an antitrust settlement against Google in Europe, Yelp also believes that Google is hurting their business through the way search results are listed. These accusations haven’t been made public and much of what is known comes from leaked documents and anonymous sources. This article will review the basis of Yelp’s claims against … Continue reading

Posted on by Peter Roesler Category: Google Plus, In the News, Internet Marketing, Social Media

Google Creates Google My Business to Consolidate Services

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For most business owners, there is little doubt that using Google services to market their companies is a good idea. There may be confusion, however, on what these services are called. Google services has evolved greatly over the years as have the names. In an attempt to consolidate some of these services while introducing new features, Google introduced a new one-stop-shop tool called Google My Business. This article will explain more about this change and what the impact will be … Continue reading

Posted on by Peter Roesler Category: Google Plus, Google Updates and Changes, Internet Marketing, Marketing Tips and Tricks

10 Google+ Stats That Will Make You a Believer

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It’s understandable that people were skeptical of the prospects of Google+ when the platform was released. Many people assumed, correctly, that it would be a long time before the platform could possibly rival Facebook in numbers and reach. Though Google+ has a long way to go before it’s king of the social media mountain (if that ever happens), but there is still a lot of value in the platform for marketers. A few weeks ago, there was post on this … Continue reading

Posted on by Peter Roesler Category: Google Plus, Internet Marketing, Marketing Research, Social Media

Links from YouTube, Google+, LinkedIn Bring Most Engaged Referral Traffic

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The biggest benefit social media marketing has for SEO is referral traffic. According to data from the fourth quarter of 2013, more than 22 percent of web traffic comes from social media. However, as one can probably guess, not all of that traffic comes from all networks equally. To illustrate, more users are referred by Facebook than by Reddit. New research from Shareaholics gives marketers another dimension for marketers to consider. The report shows which social networks bring in the … Continue reading

Posted on by Peter Roesler Category: Facebook, Google Plus, Marketing Research, Marketing Tips and Tricks, Social Media, Twitter

5 Features That Make Google+ Perfect for Businesses

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Google+ has continued to tout the benefits of its social platform for individuals and businesses. And though the message has been slow to catch on, the numbers suggest that more and more people are learning the benefits of using Google+. Business owners who are still deciding need to know that Google+ isn’t just another social media network. Here are five features that make Google+ a good tool for businesses to use. Automatically Added Hashtags An interesting, useful, but someone spooky … Continue reading

Posted on by Peter Roesler Category: Google Plus, Internet Marketing, Social Media

Alternatives to Facebook To Diversify Your Social Media Marketing

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Recent changes to Facebook has made the world’s largest social network essentially a pay-to-play network for small businesses trying to market on the platform. Namely, the organic reach of posts will be extremely low unless businesses pay to boost posts. Facebook’s attempt to generate more revenue has a serious flaw, there are many other social media platforms for people to choose from with significantly large audiences. The one thing to remember about the Facebook’s billions of users is that most … Continue reading

Posted on by Peter Roesler Category: Facebook, Google Plus, Linked In, Social Media, Twitter

Google Adds New Features To Help Gmail Users Connect to Google+ Users

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Since the service was launched, Google has worked hard to make Google+ relevant to searchers, business owners, and everyday consumers. The company has started 2014 by announcing a new feature that will make it easier for Gmail users to contact Google+ users they are connected to, even if they don’t know the specific email address. The system may make Google+ more useful for business and marketers, but there is also a clear potential for misuse. This post will explain how … Continue reading

Posted on by Peter Roesler Category: Google Plus, Google Updates and Changes, In the News, Internet Marketing, Marketing Research

Watch Out, Travel Sites – Google Is Coming!

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It could be travel websites’ worst nightmare – Google moving into direct competition on their turf. This week the word is that Google is partnering with hotels so that people will be able to take a sneak peek at their hotel on Google. One of the hotels who announced the partnership is Best Western International. It is going to have all 2200 of its hotels in North America accessible on Google Business Photos. All of its hotels are going to … Continue reading

Posted on by Peter Roesler Category: Google Plus, In the News