Google Launches Analytics 360 Suite with New Tools For Marketers

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Google has built an empire on its ability to gather and analyze data on users. While this can be a little creepy, there’s no denying that when properly used, this data makes Google better at targeting audiences and at finding content that connects with audiences. It’s why you can normally find what you need after looking at one page of search results. Google has made analytics tools available before. In fact, Google Analytics is one of the most ubiquitous forms … Continue reading

Posted on by Peter Roesler Category: Google Analytics, Google Updates and Changes, In the News, Internet Marketing, Marketing Tips and Tricks, Search Engine Optimization

Google Adds New Remarketing Features to Analytics

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The speed of the internet can be a double edged sword for business owners trying to market their services online. On the one hand, it brings an almost constant stream of potential customers to a business’s website, but visitors may move onto the next shiny thing on the web before the business owner had a chance to convert the visit into a sale. Remarketing is an effective way to reach people who have recently visited a site, and Google has … Continue reading

Posted on by Peter Roesler Category: Google, Google Analytics, Google Updates and Changes, Internet Marketing, Pay Per Click

Analytics Tracking Code

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The new Analytics Tracking Code has the latest asynchronous syntax. With this version of tracking code, you can place the Analytics snippet higher in the page without delaying subsequent content from rendering. The Analytics snippet is a small piece of JavaScript code that you paste into your pages. It activates Google Analytics tracking by inserting ga.js into the page. To use this on your pages, copy the code snippet below, replacing UA-XXXXX-X with your web property ID. Paste this snippet into your website template … Continue reading

Posted on by Peter Roesler Category: Google Analytics

Google Analytics Interface Change

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There has currently been a change to the interface of Google Analytics. With the new addition of administration tabs, users are able to manage their accounts, properties, profiles, users, and filters. At the top right corner of the page, you will see the administrative menu. Then using the account drop down menu, you can choose the specific accounts. The tabs go as follows: The first is the accounts tab. In here, you are able to add new accounts and you … Continue reading

Posted on by Peter Roesler Category: Google Analytics

Google Analytics Opens Universal Beta to All Users

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Late last year, Google unveiled the limited release beta of Universal Analytics. This was a new Google attempt to provide new features, such as cross platform and mobile app analytics, and also the ability to bring in data from offline sources to Google Analytics. Now, Universal Analytics is being opened to every Google Analytics customer. Google, which recently launched new profile layouts for Google Plus, noted last October that measurement is evolving. It no longer is enough to just count … Continue reading

Posted on by Peter Roesler Category: Google Analytics

Google Analytics Mobile App Kicks Butt

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Google Analytics is helping web publishers and applications developers delve even deeper into the world of mobile communications and sales. As a result, they have integrated more mobile tools in Google Analytics – even to the point of accessing Google Analytics on a mobile phone so you can view your mobile results while, well, being mobile. The new Mobile App Analytics provides exhaustive measurement of an entire customer journey with a given mobile application. This allows mobile developers and marketers … Continue reading

Posted on by Peter Roesler Category: Google Analytics

Google Analytics Adds Awesome New Tools

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Google Analytics has several new tools upgrades including social trackbacks and custom dashboards. Of course, Google being Google, Google Analytics can now be found through Google+ as the company seeks to make its social network more relevant. As noted elsewhere, Google Analytics has also added Content Experiments, migrating and incorporating the former Google Website Optimizer into Google Analytics. Optimizer is being phased out in favor of Analytics. With Content Experiments, site owners can create A/B/N experiments to measure how effectively … Continue reading

Posted on by Peter Roesler Category: Google Analytics

Google Analytics Kick Butt New Experiments Tool

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Google Analytics has become more analytical with the addition of Google Analytics Content Experiments, which will be fully available in August 2012. The new feature for Google Analytics comes at the expense of the end of Google Website Optimizer, which will be fully integrated into Analytics. This streamlining alignment will place more tools in a single place for understanding how successful web sites are in driving visitors and revenues. In an announcement for Google’s Analytics Blog, the company said: “We’re … Continue reading

Posted on by Peter Roesler Category: Google Analytics

Google Analytics New Features

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Each, month, Google works hard to improve their services offered through Google Analytics. This month of December has been no exception, as it has brought added improvements to Google Analytics. Let’s take a quick look at what’s been going on. In order to improve your website it might be a good idea to know how fast or slow your individual pages load. Customers won’t bother to stay more than a few seconds, much lessvisit your website again, if they have … Continue reading

Posted on by Peter Roesler Category: Google Analytics

What’s New in Google Analytics

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Google Analytics recently released a new version of their interface. Purhaps a little hard to get used to at first, but overall a much needed improvement. The new interface makes it easier to access to your data. Plus some of the new features now enhance Google Analytics performance. One of the new features is known as Google Analytics Real-Time. The name says it all. With Google Analytics Real-Time, you can have instant access to changes made to your page’s data … Continue reading

Posted on by Peter Roesler Category: Google Analytics