Survey Shows Data Scandal is Not the Beginning of the End for Facebook

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As anyone who has been slightly paying attention to the news over the past month knows, Facebook has been in a lot hot water over a data scandal. With so much pressure and negative attention, there are some who say that this could mean the end of Facebook as droves of people leave the site. This isn’t the first time marketers have heard this doom and gloom scenario for Facebook, but is this time different? The short answer is “no”, … Continue reading

Posted on by Peter Roesler Category: Facebook, Uncategorized

Facebook, Instagram and Twitter Announce Major Changes for 3rd Party App Use

One of the issues that prevents business owners of taking advantage of social media marketing is the significant amount of time it takes to maintain a consistent social media presence. This is why many companies use third party systems that let them post to multiple accounts at once or schedule such posts in advance. However, to curb abuse of social media to spread misinformation, Facebook, Instagram and Twitter all recently announced changes to their platform that will affect businesses who … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Internet Marketing, Social Media, Twitter

Facebook Clarifies Guidelines and Penalties Related to Branded Content Tool

Authenticity is a big factor in marketing and advertising, even more so in the age of the internet. With so many ways to create and share content through social media, it’s a continuous battle to ensure that business owners or marketers aren’t trying to trick consumers about the source of their content. To this end, Facebook has recently changed its guidelines for how marketers use the Branded Content Tool in the ad creator. In some ways, the term “Branded Content” … Continue reading

Posted on by Peter Roesler Category: Facebook, Internet Marketing, Marketing Research, Pay Per Click

Facebook Announces Changes that Will Hurt Engagement for Most Business Pages

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Just like most people, Facebook has started 2018 with resolutions for the new year. Facebook’s annual goals are usually to make the platform more useful to advertisers and to increase engagement. However, things will be different this year, as Mark Zuckerberg has announced plans to drastically change the News Feed algorithm for Facebook in ways that will make it harder for business owners and content publishers to spread their target audience. The news came from a series of posts Zuckerberg … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

Facebook to Start Page-Level Demotions for Chronic Engagement Bait Use

With millions of new posts being created every hour, it’s difficult for businesses to create Facebook content that gets noticed and engaged with by readers. It’s not uncommon for marketers to try to use tricks to boost their engagement, but this is something Facebook has always fought against. In their latest algorithm change, Facebook will start to penalize pages that use “engagement bait” tactics to increase likes and shares. Engagement bait can take many forms, but the most common form … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

Facebook and Google Add New Ad Features in Time for the Holidays

As business owners and advertisers plan their holiday marketing campaigns, online platforms that sell advertising are offering new tools and features to help business owners reach consumers. Both Google and Facebook announced new ad features, just in time to help business owners this holiday season. After being tested for about a year, Google is making their Shopping Showcase ads available to more advertisers. The feature was first tested in 2016 and throughout most of the year. It is now a … Continue reading

Posted on by Peter Roesler Category: Facebook, Google, In the News, Internet Marketing, Pay Per Click

Facebook Threatens to Ban Advertisers and Page Owners for Cloaked Links

If you use Facebook to help promote your business or share content with others, you may have noticed some changes to the way link boxes are handled. As was discussed in another article, these changes were setup to prevent people from changing the link box to confuse readers. Earlier this week, Facebook has announced even more efforts to prevent misinformation campaigns from spreading on the platform. And in this case, violators may be banned from ads or have their pages … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

95% of Consumers Have Mobile Devices in Hand While Watching TV

Mobile devices have become an extremely important part of everyday life for Americans and many people around the world. Most people are unlikely to be away from their mobile devices for more than an hour, and they check them constantly throughout the the day. A recent study from Facebook shows that even the time people spend with their TV screens is being shared with their mobile devices. An in-home eye-tracking study Facebook IQ commissioned in the US revealed that 94 … Continue reading

Posted on by Peter Roesler Category: Facebook, Marketing Research, Mobile Marketing, Social Media

Facebook Messenger Ads Now Available for Marketers Globally

Facebook has billions of users around the world, and knows a great deal about their likes and interests. This makes the platform incredibly useful for business owners and marketers. Facebook advertising is becoming even more diverse as the company will now allow business to advertise on Facebook’s popular Messenger app. Users will see the new Messenger ads in the home tab of their Messenger mobile app. When they tap on an ad, they will be sent to the destination chosen … Continue reading

Posted on by Peter Roesler Category: Facebook, Mobile Marketing, Social Media

Facebook Announces New Metrics for Ads and Business Pages

Facebook recently announced significant changes and updates to the world’s largest social media platform. Many of these changes will create new and better advertising opportunities for business owners. This article will review some of the important announcements Facebook has made in the past couple of weeks. Facebook’s metrics are one of the major benefits of using Facebook advertising, since they allow business owners and marketers to make informed decisions about the effectiveness of their campaigns and ads. However, as was … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media