Facebook Threatens to Ban Advertisers and Page Owners for Cloaked Links

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If you use Facebook to help promote your business or share content with others, you may have noticed some changes to the way link boxes are handled. As was discussed in another article, these changes were setup to prevent people from changing the link box to confuse readers. Earlier this week, Facebook has announced even more efforts to prevent misinformation campaigns from spreading on the platform. And in this case, violators may be banned from ads or have their pages … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

95% of Consumers Have Mobile Devices in Hand While Watching TV

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Mobile devices have become an extremely important part of everyday life for Americans and many people around the world. Most people are unlikely to be away from their mobile devices for more than an hour, and they check them constantly throughout the the day. A recent study from Facebook shows that even the time people spend with their TV screens is being shared with their mobile devices. An in-home eye-tracking study Facebook IQ commissioned in the US revealed that 94 … Continue reading

Posted on by Peter Roesler Category: Facebook, Marketing Research, Mobile Marketing, Social Media

Facebook Messenger Ads Now Available for Marketers Globally

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Facebook has billions of users around the world, and knows a great deal about their likes and interests. This makes the platform incredibly useful for business owners and marketers. Facebook advertising is becoming even more diverse as the company will now allow business to advertise on Facebook’s popular Messenger app. Users will see the new Messenger ads in the home tab of their Messenger mobile app. When they tap on an ad, they will be sent to the destination chosen … Continue reading

Posted on by Peter Roesler Category: Facebook, Mobile Marketing, Social Media

Facebook Announces New Metrics for Ads and Business Pages

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Facebook recently announced significant changes and updates to the world’s largest social media platform. Many of these changes will create new and better advertising opportunities for business owners. This article will review some of the important announcements Facebook has made in the past couple of weeks. Facebook’s metrics are one of the major benefits of using Facebook advertising, since they allow business owners and marketers to make informed decisions about the effectiveness of their campaigns and ads. However, as was … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

Study Shows Consumers Watch and Respond to Branded Videos on Facebook

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Since the dawn of television, it’s become increasingly clear that videos are an effective way to keep viewer attention and to get a point across. While many businesses use their company’s website or TV ad breaks to showcase videos, social media is also a good way to share video content. Facebook in particular is a great platform for video marketers. Five hundred million people are watching videos on Facebook every day, and they are not just viewing content from family … Continue reading

Posted on by Peter Roesler Category: Facebook, Marketing Research, Marketing Tips and Tricks, Social Media

Google and Facebook Make Changes to Tackle Annoying Content on Platforms

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Social media, SEO and online advertising have made it possible for content creators to more easily make money than it was in the past. People can write articles that can be placed on a self-owned website, the link promoted through Facebook or Google, and the website owner can reap the benefits in ad revenue. Unfortunately, this set of circumstances give some people an incentive to use unscrupulous practices to get views and gain traffic. Over the last few weeks, Google … Continue reading

Posted on by Peter Roesler Category: Facebook, Google, Google Updates and Changes, In the News, Search Engine Optimization

Facebook Adds New Features to Improve Video Marketing on Platform

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With fast mobile internet connection speeds and more powerful mobile devices, videos have become increasingly important for business owners and marketers trying to spread their message to a target audience. However, the fact that people are watching more videos on mobile devices affects the kinds of videos they want to watch. Because of this, Facebook is introducing some changes to make it easier to give consumers what they want. For decades, people have predominantly watched video content on screens that … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Marketing Tips and Tricks, Videos

Facebook Metrics Take Another Hit as comScore Points Out Underreporting for Instant Articles

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Facebook puts a lot of faith in the power of their algorithms and data. In fact, so do a lot of business owners and marketers. Facebook’s data about the reach of posts, the effectiveness of ads, and so on, are often taken at face value. However, a new issue involving erroneous metrics from Facebook has arisen. The social media giant has taken steps to correct the issue, but it raises questions about the reliability of Facebook Insights and other metrics. … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

Facebook Suit Over Biased Ads a Warning On Misusing Advanced Ad Targeting

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Being one of the largest tech companies in the world, Facebook is a lightning rod for criticism. Facebook has a massive amount of data on their users and they allow marketers and advertisers to use some of that data when targeting consumers. While this may not be very different from what all online ad systems do, the amount of data and the size of the network makes Facebook’s actions subject to greater scrutiny. One of the company’s more recent legal … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Pay Per Click, Social Media

Facebook Now Testing Ads for Facebook Groups

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Thousands of businesses use Facebook ads to show content to their target audience. An equally large number of business owners use Facebook Groups to connect with their target audience. Interestingly, it is currently impossible to use Facebook Ads to target Facebook Groups. But that may be about to change. Facebook has confirmed reports that they are testing ads for Facebook Groups. Facebook Groups are mini interest-related groups created by users. These can be related to just about anything, which makes … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Internet Marketing, Pay Per Click