Study Shows Consumers Watch and Respond to Branded Videos on Facebook

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Since the dawn of television, it’s become increasingly clear that videos are an effective way to keep viewer attention and to get a point across. While many businesses use their company’s website or TV ad breaks to showcase videos, social media is also a good way to share video content. Facebook in particular is a great platform for video marketers. Five hundred million people are watching videos on Facebook every day, and they are not just viewing content from family … Continue reading

Posted on by Peter Roesler Category: Facebook, Marketing Research, Marketing Tips and Tricks, Social Media

Google and Facebook Make Changes to Tackle Annoying Content on Platforms

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Social media, SEO and online advertising have made it possible for content creators to more easily make money than it was in the past. People can write articles that can be placed on a self-owned website, the link promoted through Facebook or Google, and the website owner can reap the benefits in ad revenue. Unfortunately, this set of circumstances give some people an incentive to use unscrupulous practices to get views and gain traffic. Over the last few weeks, Google … Continue reading

Posted on by Peter Roesler Category: Facebook, Google, Google Updates and Changes, In the News, Search Engine Optimization

Facebook Adds New Features to Improve Video Marketing on Platform

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With fast mobile internet connection speeds and more powerful mobile devices, videos have become increasingly important for business owners and marketers trying to spread their message to a target audience. However, the fact that people are watching more videos on mobile devices affects the kinds of videos they want to watch. Because of this, Facebook is introducing some changes to make it easier to give consumers what they want. For decades, people have predominantly watched video content on screens that … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Marketing Tips and Tricks, Videos

Facebook Metrics Take Another Hit as comScore Points Out Underreporting for Instant Articles

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Facebook puts a lot of faith in the power of their algorithms and data. In fact, so do a lot of business owners and marketers. Facebook’s data about the reach of posts, the effectiveness of ads, and so on, are often taken at face value. However, a new issue involving erroneous metrics from Facebook has arisen. The social media giant has taken steps to correct the issue, but it raises questions about the reliability of Facebook Insights and other metrics. … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

Facebook Suit Over Biased Ads a Warning On Misusing Advanced Ad Targeting

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Being one of the largest tech companies in the world, Facebook is a lightning rod for criticism. Facebook has a massive amount of data on their users and they allow marketers and advertisers to use some of that data when targeting consumers. While this may not be very different from what all online ad systems do, the amount of data and the size of the network makes Facebook’s actions subject to greater scrutiny. One of the company’s more recent legal … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Pay Per Click, Social Media

Facebook Now Testing Ads for Facebook Groups

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Thousands of businesses use Facebook ads to show content to their target audience. An equally large number of business owners use Facebook Groups to connect with their target audience. Interestingly, it is currently impossible to use Facebook Ads to target Facebook Groups. But that may be about to change. Facebook has confirmed reports that they are testing ads for Facebook Groups. Facebook Groups are mini interest-related groups created by users. These can be related to just about anything, which makes … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Internet Marketing, Pay Per Click

Facebook Launches New Ad Format for Local Retailers, But Is It Worth It?

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Following last week’s news that Facebook is adding new shopping features to their Messenger app, the world’s largest social media network again made headlines with a new plan to help local social media marketers increase sales. Facebook is launching a new product listing ad format where local, brick and mortar retailers can let shoppers know about item availability. “For us solving for this mobile-to-store challenge is one of the biggest and most important opportunities for us to be spending our … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Mobile Marketing, Pay Per Click, Social Media

Facebook Adds “Buy” Button and Other Features to Monetize Messenger App

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From it’s humble origins as a place for college students, Facebook has grown into an advertising juggernaut that touches the lives of almost every online consumer. Facebook has made headlines with the popularity of its desktop and mobile app and the company is hoping to bring that level of success to their Messenger app. This week, Facebook announced several new and upcoming feature for its Messenger app to make it easier for business owners to communicate with customers and generate … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

Facebook to Block Ad Blockers; Give Users More Ad Control

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Advertising has been an essential, if sometimes annoying, part of mass media for decades. The digital age has created a lot of new ways for business owners to target consumers with ads. However, with the creation of ad blocker technology, websites and advertisers have been engaged in a battle to make sure their ads get shown. This problem even affects Facebook, but Facebook is fighting back in multiple, innovative ways. In an announcement earlier this week, Facebook announced multiple changes … Continue reading

Posted on by Peter Roesler Category: Facebook, Marketing Tips and Tricks, Pay Per Click

LinkedIn and Facebook Announce New Video Content Marketing Opportunities

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Video content marketing has become more prevalent over the past few years and as a result, more important to marketers. Many internet portals and social media networks have scrambled over the last few years to add videos to their platforms, and to find ways to monetize this content. In recent weeks, two of the giants of social media, Facebook and LinkedIn announced plans that would help each of platforms make more of their video content offerings. LinkedIn is the biggest … Continue reading

Posted on by Peter Roesler Category: Facebook, Linked In, Pay Per Click, Social Media