About Peter Roesler

Peter Roesler president of Web Marketing Pros has an extensive background in all things marketing, social media, and search engine optimization. His impressive work history includes VP of Development at AppSoft Development, Director of Multimedia at Advantage Services, and Creative Director at Mammoth Technology. He is continually drawing upon his own talent and skill to help small-to-large corporations all over the Nation improve their overall Internet standing and appearance. Among his experience, Peter thoroughly enjoys the continual challenge that SEO work brings. To keep up with the ever-changing dynamic of optimization, Peter studies and researches about up-to-date methods and standards of the process. When he's ahead of the game, your company is too.

SEO Terms – Conversion

Posted on May 16, 2012 by Peter Roesler

There are lots of “curiosity clicks” in the online world, and customer conversion occurs when website visitors move a step beyond surfing and take some action. Conversion is a marketing term for the action of a website visitor doing what … Continue reading →

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SEO Terms – Content

Posted on May 14, 2012 by Peter Roesler

Content includes all the ingredients that make up a website page, from text to video files. Web content for each website page includes sound files (music and aural content), text (written textual content), and image files (pictures and other visual … Continue reading →

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SEO Terms – Cloaking

Posted on May 12, 2012 by Peter Roesler

Cloaking is a deceptive Black Hat SEO approach that can result in websites getting banned or penalized. Cloaking involves feeding search engines fake text (usually full of high-ranking keywords, so it ranks high on search engines), but the fake text … Continue reading →

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SEO Terms – Clickthrough

Posted on May 10, 2012 by Peter Roesler

Clickthrough (alternatively “click through” or simply “click”) is a term used in online marketing to refer to Internet users clicking on an advertisement link they see online. The ad link redirects them to a landing page, where details about the … Continue reading →

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SEO Terms – Canonical url

Posted on May 8, 2012 by Peter Roesler

URL normalization (or URL canonicalization) is the process by which URLs are modified and standardized in a consistent manner. The goal of the normalization process is to transform a URL into a normalized or canonical URL so it is possible … Continue reading →

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What is Google Panda and Penguin?

Posted on May 7, 2012 by Peter Roesler

First, there was discussion of the Panda, then it was determined the Panda wasn’t working hard or well enough, and probably was more interested in taking a nap. Now, along comes the Penguin, that playful creature which always seems to … Continue reading →

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SEO Terms – Cache

Posted on May 6, 2012 by Peter Roesler

There are many types of cache memory, but in SEO the term refers to the way search engines “memorize” or “take a picture” of web pages, allowing you to quickly navigate to the cached version of a page. The search … Continue reading →

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SEO Terms – Broad Match

Posted on May 3, 2012 by Peter Roesler

Broad Match is one of the possible methods of keyword matching used by Google’s AdWords online advertising campaign. Broad match is less precise than exact or phrase matches, but has the advantages of bringing up more results. So, if you … Continue reading →

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How to Recover from the Google Penguin Update

Posted on May 2, 2012 by Peter Roesler

Are you freaking out? Did your website recently lose Google rankings and traffic? Well chances are your website got effected by the new Google Penguin update that was released on April 24 2012. This update was released to target link … Continue reading →

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SEO Terms – Body copy

Posted on May 1, 2012 by Peter Roesler

Body copy is the main written text content of a web page, usually provided by a copywriter. Body copy is important in SEO/SERP rankings. If you want good rankings, you need good body copy. Body copy is also the main … Continue reading →

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