Google’s Latest “Broad Algorithm Update” Is Still Rolling Out

If you’ve noticed a change in your website’s organic traffic over the past week you’re not crazy and you’re not alone. Google recently confirmed that a broad core algorithm update is rolling out and the effects of the changes are still just starting to hit some websites. As anyone who works with website SEO should know, Google sometimes like to make updates to their algorithm without making an announcements, while at other times, they scream it from the rooftops months … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes

Facebook to Block 3rd Party App Publishing to Personal Pages on Aug. 1

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In a way, social media marketing can be a little bit like surfacing. The rules and best practices for social media platforms are a constantly changing wave and it’s up to the savvy marketer to ride the wave to the best of their ability. Over the past year, the wave has become a lot more unpredictable as social media platforms have changed rules and guidelines to address some issues with the way people have used their platforms. Marketers should be … Continue reading

Posted on by Peter Roesler Category: Facebook

From Map Listings to Image Searches, Google Adds New Tools to Help Marketers

Though other options exists, Google remains the premier tool for local businesses that are trying to succeed with online marketing. Whether this is by directing traffic to their site from search engines, serving as an analytics tool for website owners or giving directions to local customers, there are a lot of ways to use Google to help local businesses. To make the platform even more useful for business owners, Google recently announced some small changes to Image Search and Google … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes

Google Adds New Offline Conversion Metrics for Online Ads for All Advertisers

One of the challenges of advertising, both traditional and digital, is showing a return on investment for in-store sales. Without directly asking, it can be tricky to know if a customer came to a local store as a result of the ad or for some other factor. In the past, Google has tried to remedy this situation by offering some offline conversion data. Recently, Google has increased the functionality of the store visitation and local conversion reporting to help local … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Facebook Announces Three New Features that May Affect Marketers

In recent years, online services like Facebook, Twitter and Google have greatly affected the way people access information and learn about new things. Due to a series of events, people and governments around the world are looking more closely at the activities of brands on social media and taking efforts to mitigate any negative effects. To that end, Facebook recently announced several new features to improve the consumer experience on Facebook, that could affect the work of online marketers. To … Continue reading

Posted on by Peter Roesler Category: Facebook

Google Renames AdWords to Google Ads, Introduces New Ad Format

If you were one of the many people who used the phrase Google Ads as a catch all term for several Google ad products, you were actually ahead of the times. In an attempt to consolidate their branding and services, products like Google AdWords or DoubleClick will be rebranded. To go along with the new name, Google Ads is also introducing new ad formats specifically designed to help local businesses. Though much of the fundamentals of the services won’t change, … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click

“Verified” Users Can Now Edit Parts of Google Knowledge Panels

One of Google’s most used features, much to the annoyance of many website owners who are denied clicks, are the Knowledge Panels. The cards appear as the “answer” when people type in a particular question or search term. For example, typing in “Smithsonian Museums” into search will give basic information about the various locations in the national museum with information provided by Wikipedia. Google is now making it easier for businesses and other users to update the panels created about … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, SEO Tips and Tricks

New Google Update will Allow Users to Opt Out of Certain Targeted Ads

For years, online advertisers have used consumer targeting to ensure their advertisements are shown to the right demographic. This has led to betters returns on investment for online advertising, and better ad experiences for consumers. However, due to growing concerns about the way data is used for online ads, Google is expanding some of its features that give consumers more control over the ads they are shown. While most consumers have experienced positive online ads, where the ads targeted to … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click

Google My Business Adds New Posts Types to Engage Local Searchers

For many small businesses, getting their company to stand out during online searches is essential to attracting new business. One of the easiest ways to increase a businesses local search exposure is to have an up-to-date Google My Business listing. Besides launching a new Google My Business agency dashboard, Google has announced several new features that can help small business owners make the most of the Google My Business platform. Most businesses are familiar with using Google My Business to … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Local Marketing

Google Maps Testing New Feature that May Help Local Marketers

Next to a website, one of the most valuable listings a local company can have online is with their Google My Business listing, which determines the information shown on the map in Google search results. When searching for things while travelling, many consumers will use Google Maps to learn about local shopping spots, eateries, attractions and more. Google is hoping to make Google Maps even more useful by testing some improved local search suggestion options. Last week, the Android Police … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Local Marketing