Google Can Now Double Spend Daily Budgets for AdWords


The ease and speed of online advertising can be a blessing and a curse. Online advertising platforms make it easy to spend a lot more money on ads than someone originally intended. This is why many advertisers and marketers use daily budgets to keep costs in line. Google AdWords users who use daily budgets will need to be more careful as Google will now allow advertisers to go over their daily budgets. The idea of letting AdWords users go over … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click

Facebook and Google Add New Ad Features in Time for the Holidays


As business owners and advertisers plan their holiday marketing campaigns, online platforms that sell advertising are offering new tools and features to help business owners reach consumers. Both Google and Facebook announced new ad features, just in time to help business owners this holiday season. After being tested for about a year, Google is making their Shopping Showcase ads available to more advertisers. The feature was first tested in 2016 and throughout most of the year. It is now a … Continue reading

Posted on by Peter Roesler Category: Facebook, Google, In the News, Internet Marketing, Pay Per Click

Online Marketing has Become the Final Frontier for Grocery Retailers


While the internet and ecommerce have dominated and changed many industries, there are some sectors that have proved harder to break into. However, even in some of these areas, online marketing and sales are starting to make an impact. A recent study focused on the changes happening among grocery retailers and how online marketing has become the final frontier for these stores. PowerReviews recently research paper titled, “Beyond the Supermarket Shelves: How consumers are navigating the grocery shopping experience online … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research

Survey Suggests Marketers Believe Social Media is More Effective for B2C than B2B

B2B or B2C Marketing

As any builder or mechanic will tell you, it’s important to use the right tools for a certain job. Sure, you can hang a picture on a nail using only a socket wrench, but it’s going to take more time and not work as well. In recent years, social media marketing has become a sort of omni-tool for marketers with just about every business engaged in some form of social media. A new study shows that while social media marketing … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Research, Social Media

Google Adds New Tool to Edit Business Listings from Search Results Page


SEO is important for every business, but it has become vital for the modern, local small business. A recent survey found that more than 80 percent of consumers search the web to find local information. This makes it important for business to have their online information correct. Google has recently introduced changes to Google My Business to make it easier for business owners to edit their information. Google My Business is the business listing service many local business owners use … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing

Study Finds Coupons Are the Most Important Deciding Factor for Many Shoppers


It’s September, which means it’s time for business owners and marketers to start planning their holiday marketing plans. While it’s important to have the best products that customers want, this matters less in the age of online shopping since there is probably another online vendor selling the same thing. A recent survey by Valassis examined what matters the most to modern shoppers and how businesses can adjust their tactics accordingly. In a survey of 8,550 consumers, Valassis found that shoppers … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research

Google Will Label HTTP Sites with Forms as “Non-Secure” in October


For a little over a year now, Google has been heavily pushing website to move to more secure HTTPS servers. Google has yet to go the route they went with mobile friendliness and create an entirely new ranking factor. However, they are making changes to Chrome that make it more important for websites to be on an HTTPS server. In this situation, Google is using the power and popularity of the Chrome Browser. As they first warned several months ago, … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Search Engine Optimization

More In-Store Retailers Turn to Mobile Marketing and Social Media to Boost Sales


For a long time, many small and local businesses considered their main technology challenge to be getting a website created. However, with so many businesses with websites, and increased competition from online rivals, business owners have embraced new technology to help their businesses succeed. A new report from RetailMeNot suggests that business owners will increasingly use mobile marketing and social media marketing to expand their in-store businesses in the near future. RetailMeNot recently released a new study titled “How Retailers … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Mobile Marketing

Facebook Threatens to Ban Advertisers and Page Owners for Cloaked Links


If you use Facebook to help promote your business or share content with others, you may have noticed some changes to the way link boxes are handled. As was discussed in another article, these changes were setup to prevent people from changing the link box to confuse readers. Earlier this week, Facebook has announced even more efforts to prevent misinformation campaigns from spreading on the platform. And in this case, violators may be banned from ads or have their pages … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

3 Recent Google Changes You May Have Missed This Week


One of Google’s strengths is that the company is always adapting its products to fit the changing needs of consumers and business owners. However, with Google’s sheer number of products and services, along with all the changes Google is constantly making, it’s hard for people to stay up-to-date with the latest Google news. Here are three Google news tidbits from the past week that you may have missed. New Guidelines for Quality Raters To combat some of the negative issues … Continue reading

Posted on by Peter Roesler Category: Google Updates and Changes, In the News, Marketing Research, Search Engine Optimization