NRF Study Shows Which Business Strategies and Tactics Matter Most to Consumers

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As business owner and marketers plan their strategies for 2018, there are a lot of choices for marketing strategies and tactics. However, since marketing budgets are limited, it’s sometimes hard to choose which methods to use and which to avoid. A recent report from the National Retail Federation provides useful insights into what matters most to consumers and which tactics are the most effective. The recently released its quarterly Consumer View report. The report gauges consumer behavior and shopping trends … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

Facebook Announces Changes that Will Hurt Engagement for Most Business Pages

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Just like most people, Facebook has started 2018 with resolutions for the new year. Facebook’s annual goals are usually to make the platform more useful to advertisers and to increase engagement. However, things will be different this year, as Mark Zuckerberg has announced plans to drastically change the News Feed algorithm for Facebook in ways that will make it harder for business owners and content publishers to spread their target audience. The news came from a series of posts Zuckerberg … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

83% of Consumers Search for Free Shipping When Shopping Online

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Retailers often go all out when it comes to the holidays, making an extra effort to offer the best prices and delivery options. While prices normally return to normal after the new year, consumer expectations may be changed forever. A recent study found that this is the case for shipping and delivery options. An Arvato survey found that delivery speed and cost are critical factors in convincing consumer to make a purchase. Original research by Arvato based on a survey … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research

Facebook to Start Page-Level Demotions for Chronic Engagement Bait Use

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With millions of new posts being created every hour, it’s difficult for businesses to create Facebook content that gets noticed and engaged with by readers. It’s not uncommon for marketers to try to use tricks to boost their engagement, but this is something Facebook has always fought against. In their latest algorithm change, Facebook will start to penalize pages that use “engagement bait” tactics to increase likes and shares. Engagement bait can take many forms, but the most common form … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

Google Ads Lets Businesses Target Their Customers Using Email, Phone or Address Data

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Generally speaking, Google Ads works by using the browsing data from consumers to determine who should see which pieces of advertising. This can be done by using the consumer profile to find a target audience or by retargeting people who have already visited a website. Google recently announced new plan where marketers can directly add phone numbers and addresses to their target audience. Many businesses have a huge amounts of customer data that doesn’t come directly from their website. Starting … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Pay Per Click

Google Confirms Planned Increase to SERP Snippet Length

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Despite the many different forms of digital advertising and marketing available, most visits to a website still begin with an online search. With so many pages to choose from on any given search, it’s important to make the most of the little bit of information that will be shown on the search results page to capture the attention of searcher. That task may get just a little easier, as Google has confirmed they will start lengthening search snippets. A snippet … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Search Engine Optimization

Google Assistant Now Offers Local Services Suggestions

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Virtual assistants are becoming more popular with consumers, and the technology is affecting the way people search for things online. Just as Google was one of the first to integrate speech recognition into search, they are taking steps to integrate their virtual assistant into their services. Starting now, Google Assistant will provide local services suggestions for things like plumbers and electricians. When consumers use their Google Assistant on Android phones, Google’s iOS Assistant app and smart devices like Home, they … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Twitter’s New Character Limit Creates Opportunities for Marketers

When Twitter first started over a decade ago, the team decided to limit Tweets to 140 characters, since that mirrored the limit of most text messaging systems at the time. The character limit became a defining feature of Twitter, but it also held the platform back. After years of trying, Twitter has finally introduced longer Tweets in an attempt to increase its market share. Twitter has often been criticized for their character limit because it was often an entry barrier … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Social Media, Twitter

Google Expands Local Services Ads to 30 Cities

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A couple of years ago, Google began testing a new ad format that helped businesses that provided local services find leads. These early efforts must have shown promise, as Google is now ready to expand the test. The original testing area was limited to a few cities, but now 17 cities can use the ads and Google plans to expand to 30 U.S. markets by the end of the year. Google’s Local Service Ads were designed to help businesses like … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click

Google Annouces Several New AdWords Formats to Boost Local Sales this Holiday

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With a month left before Black Friday and the official start of the holiday shopping season, Google is rolling out some new AdWords features. The new tools mix mobile ads, Google Assistant and new ad formats to drive in-store traffic this Christmas. After a testing period that began last year, Google has officially launched their Showcase Shopping ads and made it available to more advertisers globally in 15 new countries. This ad format let brands attract customers with a collection … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click